Growth-Driven Digital Media Strategist

Danone; Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

Danone is seeking a skilled digital media professional to join its Marketing Team in Jakarta. You will plan, execute, and optimize digital media strategies across paid, owned, and earned channels to support campaigns, build the brand, and grow the business.

You will lead media planning, performance tracking, audience targeting, and cross-functional collaboration with internal teams and external partners. The role requires expertise in programmatic buying, data-driven decision making, and strong

Qualifications

• Experience in planning, executing and optimizing digital media campaigns across paid, owned and earned channels.
• Ability to develop data-driven media strategies to提升 brand equity and drive business results.
• Strong analytical and reporting skills to track performance and ROI.
• Excellent project management and stakeholder coordination across internal teams and external partners.

Responsibilities

• Plan and execute digital media strategies across platforms to support campaigns and brand goals.
• Lead media planning, budget allocation, and campaign optimization for maximum reach and ROI.
• Analyze performance, test hypotheses, and optimize campaigns in real-time.
• Collaborate with marketing, creative, sales, and external partners to deliver integrated campaigns.

Skills

Digital media planning

Media buying

Analytics & performance marketing

Cross-functional collaboration

Stakeholder management

Tools

Google Ads

Facebook Ads Manager

Programmatic platforms

Job description

Danone is seeking a skilled digital media professional to join its Marketing Team in Jakarta. You will plan, execute, and optimize digital media strategies across paid, owned, and earned channels to support campaigns, build the brand, and grow the business.

You will lead media planning, performance tracking, audience targeting, and cross-functional collaboration with internal teams and external partners. The role requires expertise in programmatic buying, data-driven decision making, and strong