Senior Brand Manager

Greenfields Dairy Group; Tangerang; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

Greenfields Dairy Group is seeking a senior Brand Manager to lead end-to-end brand strategy, P&L responsibilities, and portfolio development in a fast‑moving dairy environment. You will steer consumer insights, launch new products, and drive integrated campaigns across ATL/BTL and digital channels, coordinating with Sales, Finance, and R&D to deliver sustained growth.

You will own annual brand planning, translate targets into actionable plans, and use market data to identify opportunities while

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5–7 years' experience in Brand Management or Marketing, preferably FMCG.
• Strong track record in end-to-end brand and marketing strategy development.
• Hands-on P&L management including revenue, profitability, pricing and A&P.
• Strong analytical and strategic thinking to leverage market data for growth.
• Experience with product innovation, renovation and new launches.
• Proven ability to run integrated 360° campaigns across channels.
• Excellent stakeholder management and cross-functional collaboration.
• People leadership experience; ability to lead teams and influence others.
• Experience with Nielsen or Kantar data is a plus.

Responsibilities

• Develop and execute brand and marketing strategies aligned with objectives and consumer needs.
• Own and manage the brand's end-to-end P&L, including revenue, profitability, pricing, and A&P.
• Lead annual brand planning and translate targets into priorities and initiatives.
• Analyze consumer insights, market trends, and competition to identify growth opportunities.
• Lead product innovation, renovation, and portfolio development from ideation to launch and post-launch review.
• Develop and execute integrated 360° marketing campaigns across ATL, BTL, digital, trade, and activation.
• Collaborate cross-functionally with Sales, Finance, Trade Marketing, R&D, and Supply Chain to drive execution and KPIs.

Skills

Brand management

Marketing strategy

P&L management

Commercial acumen

Analytical thinking

Product innovation

Portfolio management

360° campaigns

Stakeholder management

People leadership

Market data familiarity

Education

Bachelor's degree in Marketing or Business

Tools

Nielsen

Kantar

Job description

• Develop and execute brand and marketing strategies aligned with business objectives and consumer needs.
• Own and manage the brand's end-to-end P&L, including revenue, profitability, pricing, A&P investment, and business performance.
• Lead annual brand planning, translating business targets into clear marketing priorities, strategies, and initiatives.
• Analyze consumer insights, market trends, and competitive landscape to identify growth opportunities and strengthen brand positioning.
• Lead product innovation, renovation, and portfolio development from opportunity identification through launch and post-launch evaluation.
• Develop and execute integrated 360° marketing campaigns across ATL, BTL, digital, trade, and consumer activation.
• Work cross-functionally with Sales, Finance, Trade Marketing, R&D, and Supply Chain to drive execution, monitor KPIs, and deliver sustainable business growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, with minimum 5-7 years of experience in Brand Management / Marketing, preferably in FMCG.
• Strong experience in developing and executing end-to-end brand and marketing strategies, with a proven track record of driving business growth.
• Solid understanding and hands-on experience in managing P&L, including revenue, profitability, pricing, A&P investment, budgeting, and business performance.
• Strong commercial acumen with the ability to translate business objectives into clear brand strategies, marketing plans, and measurable initiatives.
• Strong analytical and strategic thinking skills, with the ability to leverage consumer insights, market trends, competition, and business data to identify growth opportunities.
• Proven experience in product innovation, renovation, portfolio management, and new product launches, from ideation through post-launch evaluation.
• Experienced in managing integrated 360° marketing campaigns across ATL, BTL, digital, trade, and consumer activation.
• Strong stakeholder management and collaboration skills, with experience working closely with Sales, Finance, Trade Marketing, R&D, and Supply Chain.
• People management and leadership experience with the ability to lead teams and influence cross-functional stakeholders.
• Experience with Nielsen, Kantar, or other market/consumer data would be an advantage.