Senior Digital Planning Manager

Publicis Groupe Indonesia; Jakarta Pusat; On-site; IDR 200,880,000 - 357,120,000; Full time

Job summary

Publicis Groupe Indonesia is seeking a dynamic Digital Planning Manager to lead end-to-end digital planning for key accounts, translating client objectives into data-driven plans and actionable media strategies across Search, Social, and Programmatic.

This role requires strong analytical skills, excellent client communication, and the ability to manage multiple projects while mentoring junior planners and partnering with internal teams to deliver measurable results.

Qualifications

• 5–6 years of experience in digital media planning or strategy.
• Strong understanding of digital platforms and media performance metrics.
• Solid analytical mindset and ability to translate data into insights.
• Proven skills in client communication and stakeholder management.
• Proactive, detail-oriented, and able to manage multiple projects.

Responsibilities

• Lead the digital planning process from brief to execution across campaigns.
• Translate client objectives into actionable media strategies across Search, Social, and Programmatic.
• Collaborate with internal teams and external partners to deliver integrated solutions.
• Oversee campaign setup, delivery, reporting, and optimization to meet KPIs.
• Present media plans and performance insights to clients with clarity and strategy.
• Monitor industry trends to continually innovate planning approaches.
• Manage and mentor junior planners and support their development.
• Build strong client relationships by providing proactive solutions and thought leadership.

Skills

Digital media planning

Analytical mindset

Client communication

Stakeholder management

Project management

Mentoring junior staff

Job description

Overview

Publicis Groupe is seeking a dynamic and strategic Digital Planning Manager to lead end-to-end digital planning for key accounts. In this role, you’ll be the strategic lead on digital campaign development and execution—translating client objectives into innovative, data-driven plans. You'll work closely with cross-functional teams, media partners, and clients to deliver work that is impactful, measurable, and forward-thinking.

Overview

Publicis Groupe is seeking a dynamic and strategic Digital Planning Manager to lead end-to-end digital planning for key accounts. In this role, you’ll be the strategic lead on digital campaign development and execution—translating client objectives into innovative, data-driven plans. You'll work closely with cross-functional teams, media partners, and clients to deliver work that is impactful, measurable, and forward-thinking.

Responsibilities

• Lead the digital planning process from brief to execution across performance and brand campaigns.
• Translate client objectives into actionable media strategies across Search, Social, Programmatic, and other digital channels.
• Collaborate with internal teams (performance, strategy, data) and external partners to deliver integrated solutions.
• Oversee campaign setup, delivery, reporting, and optimization to ensure KPIs are met.
• Present media plans and performance insights to clients with clarity, confidence, and a strategic perspective.
• Monitor industry trends and emerging technologies to continuously innovate planning approaches.
• Manage and mentor junior planners; support their development and quality of work.
• Build strong client relationships by providing proactive solutions and thought leadership.

Qualifications

• 5-6 years of experience in digital media planning or strategy within a media environment.
• Solid understanding of digital platforms and/or media performance metrics.
• Strong analytical mindset with experience translating data into strategic insights.
• Skilled in client communication and stakeholder management.
• Proactive, detail-oriented, and solution-focused with the ability to manage multiple projects.