Senior Digital Planner

Publicis Groupe Indonesia; Jakarta Pusat; On-site; IDR 694,927,032 - 1,042,390,549; Full time

Job summary

Publicis Groupe Indonesia seeks a Senior Digital Planner to manage digital strategy and execution across multiple accounts. The role involves developing planning scenarios, collaborating on campaign implementations, and translating client briefs into actionable strategies. Candidates should have 3+ years in digital planning, strong data analysis capabilities, and client communication skills. This is an opportunity to mentor junior team members and grow in a fast-paced environment.

Qualifications

• 3+ years of experience in digital planning with strong campaign exposure.
• Proven ability to analyze data and extract strategic, actionable insights.
• Experience with KPI development, media buying, and campaign management tools.

Responsibilities

• Develop and execute various planning scenarios based on media objectives.
• Collaborate with performance teams to ensure campaign optimization.
• Translate client briefs into actionable strategies in line with goals.

Skills

Digital planning

Campaign management

Data analysis

Client communication

Mentoring

Job description

Overview

Overview We are seeking a passionate and detail-oriented Senior Digital Planner to join our growing team. You will play a key role in managing digital strategy and execution across multiple accounts, working closely with internal teams and clients to drive results. You’ll also help guide and develop junior talent while reporting to a senior lead. This is an excellent opportunity for someone ready to take the next step in their digital media career, with exposure to performance and cross-channel planning.

Responsibilities

• Develop and execute various planning scenarios based on media objectives and strategies.
• Collaborate with performance teams to ensure campaign implementation, optimization, and delivery of KPIs.
• Translate client briefs into actionable strategies that deliver on business goals, within timeline and budget.
• Coordinate with cross-functional teams to develop integrated digital marketing plans.
• Monitor industry trends, competitive landscape, and consumer behavior to deliver proactive strategic insights.
• Ensure clear communication and documentation with clients and business partners.
• Elevate team capabilities by leveraging specialist resources and encouraging knowledge sharing.
• Mentor and support Assistant Planners, helping them grow professionally and improve output quality.

Qualifications

• 3+ years of experience in digital planning with strong campaign exposure.
• Proven ability to analyze data and extract strategic, actionable insights.
• Experience with KPI development, media buying, and campaign management tools and platforms.
• Strong organizational and multitasking skills; ability to thrive in a fast-paced environment.
• Confidence in leading client communication and managing expectations on a daily basis.
• Excellent problem-solving and critical thinking skills.
• A collaborative mindset with the ability to coach and mentor junior team members.