Digital Marketing Specialist

Murzal & Partners Law Firm; Jakarta Selatan; On-site; IDR 100,000,000 - 180,000,000; Full time

Job summary

Murzal & Partners Law Firm seeks a Digital Marketing Specialist to drive online campaigns promoting the firm’s services across digital channels.

You will lead SEO/SEM, content creation, social media, email marketing, analytics, and branding efforts, collaborating with partners and vendors to generate leads and strengthen the firm’s online presence.

Qualifications

• Minimum Bachelor’s degree in Marketing, Communications, Business, Management, or a related field.
• Proven experience in digital marketing, social media management, performance marketing, or a related role.
• Strong understanding of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media advertising.
• Proficiency in Google Ads, Meta Business Suite/Ads Manager, GA4, Google Workspace, Canva, and other relevant digital marketing tools.
• Excellent copywriting, editing, and content development skills in both Bahasa Indonesia and English.
• Strong analytical skills with the ability to interpret marketing data, identify trends, and translate insights into actionable recommendations.
• Highly organized, detail-oriented, proactive, and able to manage multiple priorities in a fast-paced professional environment.

Responsibilities

• Develop and manage multi-channel digital marketing campaigns across social media, email, search engines and other platforms.
• Optimize website content and on-page SEO to improve organic visibility and traffic.
• Plan, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads Manager.
• Create compelling, brand-aligned content for websites, blogs, emails, and ads.
• Manage the Firm’s social media presence and engagement on LinkedIn, Instagram, TikTok, and more.
• Analyze campaign performance using GA4, Meta Business Suite, and other analytics tools; report ROI.
• Develop newsletters and automated email sequences to nurture prospective clients.
• Coordinate with vendors and creative partners to support marketing initiatives.
• Ensure brand consistency across all marketing materials.

Skills

Digital marketing

SEO/SEM

Content writing

Analytics

Communication

Project management

Education

Bachelor’s degree in Marketing/Communications

Tools

Google Ads

Meta Ads Manager

GA4

Google Analytics

Canva

Google Workspace

Job description

The Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote the Firm’s services across digital channels. This role includes managing digital advertising campaigns, social media content, SEO/SEM strategies, and the Firm’s day-to-day digital marketing activities.

The primary objective of this position is to strengthen brand awareness, generate qualified leads, enhance the Firm’s digital presence, and support business growth by effectively engaging target audiences across relevant online platforms.

Main Responsibilities:

Campaign Strategy & Execution – Develop, execute, monitor, and optimize multi-channel digital marketing campaigns across social media, email marketing, search engines, and other relevant digital platforms.

Search Engine Optimization (SEO) – Optimize website content, structure, keywords, and other on-page SEO elements to improve organic search rankings, website traffic, and online visibility.

Paid Advertising (SEM/PPC) – Manage and monitor paid advertising campaigns, including campaign setup, budget allocation, audience targeting, performance monitoring, and optimization across platforms such as Google Ads, Meta Ads Manager, and other relevant advertising channels.

Content Creation & Copywriting – Develop and draft compelling, accurate, and brand-aligned content for websites, blogs, social media, advertisements, email campaigns, and other promotional materials, while coordinating with internal teams and external creative partners where necessary.

Social Media Management – Manage the Firm’s presence across digital platforms, including LinkedIn, Instagram, TikTok, and other relevant channels, covering content planning and scheduling, audience engagement, community management, and performance monitoring, with proficiency in creative tools such as Adobe Photoshop, CorelDRAW, Canva, or CapCut.

Data Analysis & Reporting – Utilize tools such as Google Analytics (GA4), Meta Business Suite, Google Ads, and other reporting platforms to monitor key performance indicators, evaluate campaign effectiveness and ROI, and provide regular reports, insights, and recommendations to the Managing Partner.

Email Marketing – Develop newsletters, email campaigns, and automated email sequences to nurture prospective clients, maintain audience engagement, strengthen client relationships, and support client retention initiatives.

Brand Consistency & Marketing Coordination – Ensure that all digital marketing activities, promotional materials, communications, and content are consistent with the Firm’s brand identity, professional standards, and positioning.

Vendor & Creative Coordination – Coordinate with third-party vendors, designers, photographers, videographers, digital agencies, and other creative partners to support the Firm’s marketing and branding initiatives.

Qualifications:

Minimum Bachelor’s degree in Marketing, Communications, Business, Management, or a related field.

Proven experience in digital marketing, social media management, performance marketing, or a related role.

Strong understanding of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media advertising.

Proficiency in or familiarity with Google Ads, Meta Business Suite/Ads Manager, Google Analytics (GA4), Google Workspace, Canva, and other relevant digital marketing tools.

Excellent copywriting, editing, and content development skills in both Bahasa Indonesia and English.

Strong analytical skills with the ability to interpret marketing data, identify trends, and translate insights into actionable recommendations.

Highly organized, detail-oriented, proactive, and able to manage multiple priorities in a fast-paced professional environment.

Strong communication, coordination, interpersonal, and problem-solving skills.

Experience in professional services, legal services, corporate services, or corporate branding will be considered an advantage.

Relevant professional certifications, such as Google Ads Certification, Google Digital Marketing, Meta Blueprint, or HubSpot Certification, will be considered an advantage.

Digital Marketing Strategy; Social Media Management; Content Planning & Copywriting; SEO & SEM; Google Ads & Meta Ads; Performance Marketing; Data Analysis & Reporting; Brand Management; Vendor & Creative Coordination; Communication & Collaboration; Time Management; and Attention to Detail.