DIGITAL MARKETING EXECUTIVE

Prp Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 8,000,000 - 12,000,000; Full time

Job summary

Prp Group in Jakarta is looking for a Digital Marketing Specialist to create engaging content and manage social media channels. Responsibilities include developing content calendars, community engagement, and performance tracking using analytics tools.

The ideal candidate will have a Bachelor’s degree in Marketing and 2–4 years of experience in digital marketing. The role also involves collaboration with graphic designers and responding to audience inquiries.

Interested candidates should send their CV to [e-mail] and [e-mail].

Qualifications

• 2–4 years experience in digital marketing or social media.
• Strong skills in content planning, copywriting, and social media management.
• Able to analyze performance and optimize content based on data.

Responsibilities

• Conduct content research to find ideas for social media.
• Develop monthly content calendars aligning with marketing goals.
• Create engaging Instagram content and captions.

Skills

Content planning

Copywriting

Social media management

Engagement handling

Performance analysis

Education

Bachelor’s degree in Marketing, Communication, or related field

Tools

Analytics tools (Instagram Insights, Social Blade)

CMS (WordPress)

Email marketing tools

Job description

This is the “creative” core of the job. Not just only making posts; but also building a narrative.

• Content Ideas Research: Conducting content research to find ideas and understand the types of content created by competitors.
• Content Planning: Developing monthly content calendars that align with marketing goals and seasonal trends.
• Content Writing and Copywriting: Preparing written material for Instagram content that will be posted and crafting engaging, platform-specific captions that match the brand’s “voice”.
• Content Brief: Directing and supervising the Graphic Designer, and providing creative visual briefs to the Graphic Designer.
• Trend Jacking: Identifying viral trends or memes early and adapting them to the brand in a way that feels authentic, not forced.
• Multimedia Production: Creating or overseeing the production of high-quality assets (short‑form video/Reels, graphics, and photography)
• COMMUNITY & REPUTATION MANAGEMENT

Being the bridge between the brand and the audience.

• Engagement: Responding to comments, DMs, and mentions in a timely and helpful manner.
• Brand Advocacy: Cultivating a loyal community by initiating conversations and encouraging User‑Generated Content (UGC).
• Reputation Management: Monitoring for negative sentiment and escalating potential PR issues before they spiral.
• PERFORMANCE TRACKING & ANALYTICS

The “science” side of the role. If you can’t measure it, it didn’t happen.

• Reporting: Using tools (like Sprout Social, Hootsuite, or native insights) to track KPIs like Reach, Engagement Rate, and Click‑Through Rate (CTR).
• Audit & Adjust: Analyzing why a specific post flopped or flew and adjusting the strategy based on those data points.
• Competitor Analysis: Keeping a pulse on what rivals are doing to ensure the brand remains competitive.
• PAID SOCIAL & COLLABORATION
• Ad Support: Assisting with (or managing) boosted posts & paid social campaigns to increase reach.
• Influencer and Media Relations: Identifying and reaching out to influencers or creators for collaborations and tracking their performance. Then, work with the Media Agency for article written.
• SEARCH ENGINE OPTIMIZATION (SEO) & SEM)

The goal here is visibility. You ensure the brand is the first thing people see when they search for relevant terms.

• On‑Page & Off‑Page SEO: Optimizing website content, meta tags, and building backlinks to improve organic rankings.
• Keyword Research: Using tools like SEMrush or Ahrefs to find high‑traffic, low‑competition terms.
• PPC Management: Running and optimizing paid search campaigns (Google Ads) to ensure a low Cost‑Per‑Click (CPC).
• EMAIL & LIFECYCLE MARKETING

Nurturing leads once they’ve entered the brand’s “orbit”.

• Campaign Execution: Designing and sending newsletters, product announcements, and promotional offers.
• Automation: Setting up “drip campaigns” (e.g., welcome emails or abandoned cart reminders).
• Segmentation: Dividing the email list into groups (e.g., by location or buying habits) to ensure high relevancy.
• PERFORMANCE MARKETING & ANALYTICS

This is the most critical part of the role—proving the value of every rupiah spent.

• Data Synthesis: Consolidating data from Google Analytics 4 (GA4), heatmaps, and CRM software.
• Conversion Rate Optimization (CRO): A/B testing landing pages and CTA buttons to see what makes users take action.
• ROI Tracking: Calculating the Return on Ad Spend (ROAS) and adjusting budgets to favor the best‑performing channels.
• WEBSITE & CONTENT OVERSIGHT

Ensuring the “digital storefront” is functional and fresh.

• CMS Management: Updating the website via WordPress, Shopify, or Webflow.
• Collaboration: Working with designers and copywriters to ensure the brand message is consistent across all touchpoints.

Job Qualifications

• Bachelor’s degree in Marketing, Communication, or related field
• 2–4 years experience in digital marketing or social media
• Strong skills in content planning, copywriting, and social media management
• Up‑to‑date with trends and able to create engaging, relevant content
• Good communication skills for handling audience engagement and community
• Basic knowledge of analytics tools (Instagram Insights, Social Blade, etc.)
• Able to analyze performance and optimize content based on data
• Experience with paid ads (Meta/TikTok) and influencer collaborations is a plus
• Understanding of SEO/SEM and keyword research is a plus
• Familiar with CMS (WordPress) and email marketing tools is a plus
• Creative, proactive, and detail‑oriented
• Able to work fast, manage multiple tasks, and collaborate with teams

Send your best CV to email :

[e-mail] and [e-mail]