Digital Marketing Specialist

Digika Media Karsa; Jakarta Pusat; Hybrid; IDR 89,280,000 - 133,920,000; Full time

Job summary

Digika Media Karsa in Jakarta, Indonesia, seeks a Digital Marketing Specialist to design, execute and optimize campaigns across social, search and display channels. You will coordinate content, target audiences, monitor budgets and track performance to improve engagement and conversions.

You’ll analyze web and campaign analytics, prepare reports, and collaborate with internal teams and clients to align digital strategies with brand objectives.

Qualifications

• 2+ years experience in digital marketing or performance marketing.
• Experience in Social Media Marketing with focus on audience engagement and community management.
• Ability to work with Web Analytics tools to track performance, interpret data, and translate insights into actions.
• Familiarity with SEO/SEM and paid advertising; basic marketing automation tools are beneficial.
• Proficient with spreadsheets and presentation tools to create campaign reports and dashboards.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• Previous experience in a digital agency or performance marketing is an advantage.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social, search and display channels.
• Manage day-to-day campaign operations including content coordination, audience targeting, budget monitoring, and performance tracking.
• Analyze web and campaign analytics to generate insights and improve engagement and conversion.
• Prepare reports and communicate results; recommend improvements to stakeholders.
• Collaborate with internal teams and clients to align digital strategies with brand objectives.

Skills

Digital Marketing

Social Media Marketing

Web Analytics

SEO/SEM

Campaign Reporting

Excel/PowerPoint

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Google Ads

Google Analytics

Marketing Automation Tools

Job description

Company Description

Digika Media Karsa is an integrated advertising and media agency focused on driving brand growth through effective digital strategies. The agency combines creativity, technology, and data insights to deliver marketing solutions that resonate with target audiences. With a strong emphasis on performance, Digika Media Karsa optimizes campaigns for conversions and maximizes Return on Investment (ROI). The team is dedicated to helping brands navigate the evolving digital media landscape and achieve measurable results.

Role Description

The Digital Marketing Specialist is a full-time, hybrid role based in Jakarta, Indonesia, with flexibility for partial work from home. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as social media, search, and display advertising. The specialist will manage day-to-day campaign operations, including content coordination, audience targeting, budget monitoring, and performance tracking. Responsibilities include analyzing web and campaign analytics to generate insights, preparing reports, and recommending improvements to enhance engagement and conversion. The role will also collaborate with internal teams and clients to align digital strategies with brand objectives and ensure consistent messaging across platforms.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization with minimum 2 years experience.
• Experience in Social Media Marketing for various platforms, with a focus on audience engagement and community management.
• Ability to work with Web Analytics tools to track performance, interpret data, and translate insights into actionable strategies.
• Familiarity with SEO/SEM, paid advertising (e.g., Google Ads, social ads), and basic marketing automation tools is beneficial.
• Proficiency in using spreadsheets and presentation tools to create campaign reports and performance dashboards.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Previous experience in a digital agency or performance marketing role is an advantage.