Digital Marketing Manager

PT. MULTI PRESTASI MAS; Jakarta Utara; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT. MULTI PRESTASI MAS is seeking a Digital Marketing Manager to develop and execute comprehensive digital marketing strategies across social media, websites, marketplaces, and search engines.

You will lead and develop the Digital Marketing team to meet objectives and optimize campaigns for traffic, engagement, and ROI. The role requires a minimum of 5 years in digital marketing with managerial experience, strong analytics, and proficiency in Google Ads and Meta Ads.

Qualifications

• Minimum S1 degree in Marketing or related field.
• Minimum 5 years in Digital Marketing with managerial/supervisory experience.
• Strong understanding of digital marketing strategy, social media, SEO/SEM, Google Ads and other platforms.
• Experience developing and executing digital campaign strategies and content strategy.
• Strong analytical capability in reading data, campaign performance and ROI/ROAS.
• Experience leading, developing, and evaluating Digital Marketing teams.

Responsibilities

• Develop and implement Digital Marketing strategies aligned with company objectives and brand requirements.
• Plan, execute, and evaluate digital campaigns across social media, website, marketplace, search engine and other channels.
• Develop digital content strategy to increase brand awareness and engagement.
• Manage and optimize digital advertising, including Google Ads and Meta Ads.
• Monitor and analyze campaign performance and provide recommendations for improvement.
• Coordinate with Marketing, Sales, Product Development and related departments on integrated programs.
• Lead and develop the Digital Marketing team to achieve targets.
• Manage Digital Marketing budget effectively and efficiently.
• Prepare periodic Digital Marketing performance reports with insights and recommendations.

Skills

Digital Marketing Strategy

Team Leadership

Analytics

SEO/SEM

Content Strategy

Strategic Thinking

Education

Bachelor's degree in Marketing

Marketing / Digital Marketing

Tools

Google Ads

Meta Ads

Web Analytics

Job description

The Digital Marketing Manager is responsible for developing and executing comprehensive digital marketing strategies aligned with company objectives and brand needs. This role involves planning, implementing, and evaluating digital campaigns across social media, websites, marketplaces, search engines, and other digital channels, while leading and developing the Digital Marketing team to achieve established targets.

Key responsibilities

Develop and implement Digital Marketing strategies according to company objectives and brand requirements

Plan, execute, and evaluate digital campaigns across social media, website, marketplace, search engine, and other digital channels

Develop digital content strategy to increase brand awareness, engagement, and online brand presence

Manage and optimize digital advertising, including Google Ads, Meta Ads, and other advertising platforms

Monitor and analyze campaign performance based on traffic, engagement, conversion, ROI/ROAS, and provide improvement recommendations

Conduct analysis of market trends, competitors, consumer behaviour, and digital developments as basis for strategy development

Coordinate with Marketing, Sales, Product Development, and related departments in executing integrated marketing programs

Lead, direct, and develop the Digital Marketing team to achieve established targets

Manage Digital Marketing budget effectively and efficiently

Prepare periodic Digital Marketing performance reports to management with insights and strategic recommendations

About you

Minimum S1 degree in Marketing, Digital Marketing, Communication, Business, or related field

Minimum 5 years of experience in Digital Marketing with managerial/supervisory level experience

Strong understanding of digital marketing strategy, social media, SEO/SEM, Google Ads, Meta Ads, and other digital platforms

Experience in developing and executing digital campaign strategies, content strategy, performance marketing, and brand awareness

Strong analytical capability in reading data, campaign performance, traffic, engagement, conversion, and ROI/ROAS

Experience leading, developing, and evaluating Digital Marketing teams

Strong leadership, communication, strategic thinking, problem solving, and project management capabilities

Creative, proactive, results-oriented, and able to work with targets

Able to follow digital trends, consumer behaviour, and social media developments

Willing to be placed in PIK, North Jakarta