Digital Marketing

PT Pharmindo Rimpang Kokoh; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

PT Pharmindo Rimpang Kokoh is seeking a results-driven Digital Marketing Lead to oversee lead generation and traffic campaigns across Meta Ads, Google Ads, and LinkedIn. You will create, manage, and optimize ad campaigns, perform keyword research, craft copy, and test to maximize ROI.

Responsibilities include monitoring performance, adjusting bids/budgets, reporting insights, and driving SEO strategy with technical audits and on-page/off-page optimization.

Qualifications

• Fluent in Bahasa Indonesia and English for effective communication with diverse audiences.
• Certified in Meta Ads and/or Google Ads to ensure advertising expertise.
• At least 24 months of continuous digital marketing experience.
• Experience in lead generation and paid traffic campaigns.
• Strong data analysis and reporting skills.
• Blog writing ability in Bahasa Indonesia.
• Creative content creation for various platforms.
• Degree in digital marketing or related field preferred.
• Knowledge of SEO basics and technical SEO considerations.

Responsibilities

• Oversee lead generation and traffic digital marketing campaigns on multiple platforms.
• Develop, manage, and optimize campaigns with keyword research and A/B tests.
• Monitor ad performance, adjust bids, budgets, and targeting; provide reports.
• Stay updated on digital marketing trends and best practices.
• Lead SEO strategy including technical audits and on-page/off-page optimization.
• Collaborate with design and content teams to create compelling creatives.
• Identify inefficiencies and improve conversion rate of paid traffic.

Skills

Analytical Skills

Ad Copywriting

Blog Writing (Bahasa Indonesia)

Social Media Content Creation

Ad Account Management

Meta Ads Certification

Google Ads Certification

Hands-On Digital Marketing Experience

Education

Bachelor's degree in Digital Marketing or related field

Tools

Meta Ads

Google Ads

Job description

Oversee Lead Generation & Traffic Digital Marketing Campaigns:

Manage digital marketing campaigns on Meta Ads, Google Ads, Linked Ads, and other relevant platforms.

Develop and Optimize Campaigns: Create, manage, and optimize campaigns on Google Ads and Meta Ads.

This includes keyword research, ad copy creation, bid management, and A/B testing to maximize ROI.

Monitor Ad Performance :

Continuously monitor ad performance on Google and Meta Ads, adjusting bids, budgets, and targeting parameters to ensure optimal results. Provide regular reports and insights on ad campaign performance.

Stay Informed on Digital Marketing Trends: Keep up-to-date with digital marketing trends and suggest best practices to stay competitive.

Identify and Correct Inefficiencies: Help identify and correct inefficiencies to achieve target KPIs.

SEO Strategy Development: Lead the development and execution of a comprehensive SEO strategy. This involves keyword research, technical SEO audits, and on-page and off-page optimization to improve search engine rankings and organic traffic

Technical SEO Enhancement: Address technical SEO issues on the website, such as site speed, mobile-friendliness, and schema markup, to improve search engine rankings.

Conversion Rate Improvement: Implement and test strategies to enhance website conversion rates, ensuring that paid traffic generates leads and sales effectively.

Collaborate with Design and Content Teams: Work closely with the design and content teams to create compelling ad creatives that resonate with the target audience and align with brand messaging.

Requirements :

Language Proficiency: Fluent in both Bahasa Indonesia and English for effective communication with our diverse audience.

Certification in Meta Ads and/or Google Ads: Certified in either or both of these advertising platforms to ensure expertise in running effective ad campaigns.

Analytical Skills: Proficiency in data analysis for informed decision-making in digital marketing.

Ad Account Management: Experience in setting up and maintaining ad accounts on Meta and Google Ads.

Ad Copywriting: Strong skills in crafting compelling and engaging ad content.

Blog Writing in Bahasa Indonesia: Ability to create informative and captivating blog posts in Bahasa Indonesia.

Social Media Content Creation: Expertise in content creation for various social media platforms.

Hands-On Experience: A minimum of 24 months of continuous experience in digital marketing to bring a strong skill set.

Educational Background: A degree in digital marketing, business, marketing, marketing communications, or design communication visual is preferred.

Creative Content Creation: Understanding of creative development for all digital platforms is an advantage.

Pharmaceuticals, Biotechnology & Medical Devices 51-100 employees