DIGITAL MARKETING

PT PERWIRA ARTHABAJA PASIFIK; Batam; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Perwira Arthabaja Pasifik is seeking a Digital Marketing professional to join our Batam team on a full-time basis. You will develop and execute our digital marketing strategy to enhance brand visibility, engage our target audience, and drive business growth.

You will lead campaigns across digital channels and collaborate with cross-functional teams. The role requires 2–3 years of digital marketing experience, proficiency in English and Indonesian, and the ability to leverage analytics to

Qualifications

• Minimum 2–3 years of digital marketing experience.
• Proficiency in English and Indonesian for content creation and communication.
• Experience in B2B or B2C marketing is advantageous.

Responsibilities

• Developing and implementing comprehensive digital marketing strategies aligned with company objectives.
• Managing social media channels, content creation, community engagement and performance monitoring.
• Executing SEO and SEM campaigns to improve online visibility and drive traffic.
• Creating and optimising digital advertising campaigns across Google Ads, social media, and display networks.
• Analyzing marketing metrics and KPIs to measure campaign effectiveness and provide insights.
• Producing engaging content including copy, graphics, and multimedia assets for various channels.
• Collaborating with cross-functional teams to ensure brand consistency.
• Monitoring industry trends and competitor activities to identify opportunities for innovation.
• Managing email marketing campaigns and nurturing customer relationships.
• Optimising website performance and user experience to enhance conversions.

Skills

Digital marketing

SEO/SEM

Social media marketing

Content marketing

Email marketing

Analytics

Campaign management

B2B/B2C marketing

Tools

Google Analytics

Google Ads Manager

Facebook Business Suite

CMS

Job description

About us

PT Perwira Arthabaja Pasifik is a dynamic organisation operating in the Batam Riau Islands region. We are committed to delivering innovative solutions and building strong market presence through strategic marketing initiatives and digital excellence. Our team thrives on creativity, collaboration, and driving measurable results that contribute to our company's growth and success.

About the role

We are seeking a talented Digital Marketing professional to join our team on a full-time basis in Batam, Riau Islands. This is a strategic position that will play a crucial role in developing and executing our digital marketing strategy to enhance brand visibility, engage our target audience, and drive business growth. You will be at the forefront of our digital transformation efforts, leveraging cutting-edge tools and platforms to create impactful marketing campaigns that resonate with our customers and stakeholders.

What you'll be doing

• Developing and implementing comprehensive digital marketing strategies aligned with company objectives and market opportunities
• Managing social media channels, including content creation, community engagement, and performance monitoring
• Executing search engine optimisation (SEO) and search engine marketing (SEM) campaigns to improve online visibility and drive qualified traffic
• Creating, managing and optimising digital advertising campaigns across multiple platforms including Google Ads, social media, and display networks
• Analysing digital marketing metrics and KPIs to measure campaign effectiveness and provide actionable insights
• Producing engaging content including copy, graphics, and multimedia assets for various digital channels
• Collaborating with cross-functional teams to support marketing initiatives and ensure consistent brand messaging
• Monitoring industry trends and competitor activities to identify opportunities for innovation and improvement
• Managing email marketing campaigns and nurturing customer relationships through targeted communications
• Optimising website performance and user experience to enhance conversion rates

What we're looking for

• Proven experience in digital marketing, with a minimum of 2-3 years in a similar role or marketing environment
• Strong knowledge of digital marketing channels including social media, email marketing, SEO, SEM, and content marketing
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads Manager, Facebook Business Suite, and content management systems
• Excellent written and verbal communication skills in English and Indonesian, with the ability to create compelling marketing content
• Solid understanding of data analysis and ability to interpret metrics to inform marketing decisions
• Experience in campaign planning, execution, and optimisation with demonstrated results
• Knowledge of web analytics, conversion rate optimisation, and customer journey mapping
• Creative thinking with strong problem-solving abilities and attention to detail
• Self-motivated, organised, and capable of managing multiple projects simultaneously
• Familiarity with marketing automation tools is desirable
• Experience in B2B or B2C marketing environments is advantageous