Digital Marketing Specialist

Midea Electronics Indonesia; Jakarta Pusat; On-site; IDR 89,280,000 - 167,400,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

BPJS Kesehatan

BPJS Ketenagakerjaan

Private health insurance

Annual leave

Public holidays

THR

Career development

Wellbeing programs

Collaborative culture

Job summary

Midea Electronics Indonesia in Jakarta Pusat is seeking a Digital Marketing Specialist to lead our digital marketing efforts and strengthen our online presence.

You will develop and execute campaigns across social, search, email, and display channels, using data-driven insights to boost engagement and ROI. The role collaborates with product, sales and creative teams and requires fluency in English and Indonesian.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media or related field.
• 2–4 years of digital marketing experience with proven online campaign success.
• Proficiency with Google Analytics, Google Ads and Facebook Business Manager.
• Strong SEO/SEM understanding and best practices.
• Excellent copywriting and communication skills.
• Analytical mindset with data interpretation and attention to detail.
• Experience with CMS and basic HTML knowledge.
• Fluent in English and Indonesian.

Responsibilities

• Develop, implement and manage digital marketing campaigns across social media, email, search and display advertising.
• Monitor campaign performance and provide reports with actionable insights.
• Conduct keyword research and optimise website content for SEO and organic traffic.
• Create engaging digital content including copy, graphics and video.
• Manage social media accounts, scheduling and community engagement.
• Collaborate with product, sales and creative teams for campaign alignment.
• Identify emerging digital marketing trends and recommend innovations.
• Manage budgets and allocate resources across channels.
• Conduct competitor analysis and market research.

Skills

Digital marketing

SEO/SEM

Google Analytics

Google Ads

Facebook Business Manager

Email marketing

Social media management

Copywriting

Data analysis

HTML knowledge

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Google Analytics

Google Ads

Facebook Business Manager

Email marketing software

Job description

About the role

We are seeking a Digital Marketing Specialist to join Midea Electronics Indonesia in Jakarta Pusat. This is a full-time position that plays a crucial role in driving our digital marketing strategy and enhancing our online presence across all platforms. As a Digital Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing campaigns that align with our business objectives and drive customer engagement. This role is integral to our growth strategy, ensuring we reach and resonate with our target audience through innovative digital channels and data-driven insights.

Key responsibilities

Develop, implement and manage digital marketing campaigns across multiple channels including social media, email, search engines and display advertising.

Monitor and analyse campaign performance metrics, providing detailed reports and actionable insights to optimise return on investment.

Conduct keyword research and optimise website content for search engine visibility and organic traffic growth.

Create and curate engaging digital content including copy, graphics and video tailored for various platforms and audience segments.

Manage social media accounts, including content scheduling, community engagement and growth strategies.

Collaborate with cross-functional teams including product, sales and creative departments to ensure campaign alignment and consistency.

Identify emerging digital marketing trends and technologies, recommending innovations to enhance campaign effectiveness.

Manage digital marketing budgets and allocate resources efficiently across various channels to maximise impact.

Conduct competitor analysis and market research to inform strategic digital marketing decisions.

What we're looking for

Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field.

Proven experience of 2-4 years in digital marketing, with demonstrated success in managing online campaigns.

Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager and email marketing software.

Strong understanding of search engine optimisation (SEO) and search engine marketing (SEM) principles and best practices.

Excellent written and verbal communication skills with the ability to create compelling marketing copy.

Analytical mindset with strong data interpretation capabilities and attention to detail.

Experience with content management systems and basic HTML knowledge is advantageous.

Proficiency in social media marketing and community management.

Creative thinking with the ability to develop innovative digital solutions and campaign concepts.

Fluency in English and Indonesian is essential.

Experience in the electronics or consumer goods industry is preferred but not essential.

What we offer

Rewards – Competitive salary and performance bonuses.

Health & Social Security – BPJS Kesehatan, BPJS Ketenagakerjaan, and private health insurance for employees and eligible family members.

Paid Time Off – Annual leave, sick leave, and public holidays.

THR & Contract Benefits – In accordance with applicable regulations.

Learning & Career Development – Training and opportunities for career growth.

Wellbeing Support – Programmes that support employee wellbeing.

Collaborative Culture – A dynamic and supportive workplace that values teamwork, innovation, and ownership.

Household Goods & Appliances Manufacturing 101-1,000 employees

Established in 1968, Midea Group (SZ:000333) is a public listed company. Headquarter in Foshan, China, Midea Group aspires to the vision of "Bringing Great Innovations to Life", upholding the Founders' philosophy of creating a better life through technology. Midea Group has evolved into a global leading technology company specializing in five major business areas: Smart Home Business, Industrial and Building Technologies, Robotics & Automation , and Digital Innovation. With nearly 200,000 employees globally and more than 40,000 based internationally, Midea Group ranks 246th on the Global Fortune 500 in 2025, marking our 10th consecutive year on the list.

Established in 1968, Midea Group (SZ:000333) is a public listed company. Headquarter in Foshan, China, Midea Group aspires to the vision of "Bringing Great Innovations to Life", upholding the Founders' philosophy of creating a better life through technology. Midea Group has evolved into a global leading technology company specializing in five major business areas: Smart Home Business, Industrial and Building Technologies, Robotics & Automation , and Digital Innovation. With nearly 200,000 employees globally and more than 40,000 based internationally, Midea Group ranks 246th on the Global Fortune 500 in 2025, marking our 10th consecutive year on the list.