Digital Marketing

PT. Mata Artha Digital; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

PT. Mata Artha Digital is seeking a Digital Marketing professional to design and execute comprehensive digital strategies across channels, including content creation, social media, and paid advertising.

The role involves managing campaigns, optimizing performance metrics, and coordinating with Sales and BD teams to generate qualified leads for schools, offices, government, and businesses.

Qualifications

• Experience developing and executing digital marketing strategies across multiple channels.
• Ability to create and manage content calendars and campaigns.
• Familiarity with web analytics, reporting, and optimization.

Responsibilities

• Develop and execute digital marketing strategy, content calendars, and campaigns.
• Conduct research on digital trends, competitors, and target market behaviour.
• Manage company social media accounts across multiple platforms and create routine content.
• Maintain brand consistency across all digital platforms.
• Respond to and forward customer inquiries to relevant teams.
• Develop promotional materials and copywriting tailored to target markets.
• Execute and manage digital advertising campaigns through Google, Meta, TikTok, LinkedIn, etc.
• Monitor advertising metrics and optimize campaigns for lead quality and volume.
• Develop strategies to generate leads and manage lead databases.
• Segment leads by category and deliver qualified leads to Sales/BD teams.
• Monitor lead development through follow-up processes.
• Manage and update website, create articles and landing pages, and develop SEO strategies.

Skills

Content creation

Social media management

Digital advertising

SEO basics

Data analytics

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

SEO tools

Job description

This is a Digital Marketing role responsible for developing and executing comprehensive digital marketing strategies for the company. The position encompasses strategy development, content creation, social media management, digital advertising, lead generation, website management, analytics, and sales support across multiple digital channels and platforms.

Key responsibilities

Develop and execute digital marketing strategy, content calendars, and campaigns to increase brand, product, and service awareness

Conduct research on digital trends, competitors, and target market behaviour

Manage company social media accounts (Instagram, Facebook, TikTok, LinkedIn, YouTube) and create routine content including designs, videos, reels, carousels, articles, and promotional materials

Maintain brand consistency across all digital platforms

Respond to and forward customer inquiries and interactions to relevant teams

Create content related to internet products and services, dedicated internet, broadband, IT solutions, CCTV and security systems, networking, and technology infrastructure for schools, offices, government, and businesses

Develop promotional materials and copywriting tailored to target markets

Execute and manage digital advertising campaigns through Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other company platforms

Determine target audiences based on market segmentation and manage campaign budgets

Monitor advertising metrics (CPC, CTR, CPM, conversion, cost per lead) and optimise campaigns to improve quality and lead volume

Develop strategies to generate leads through digital channels and manage lead databases

Segment leads by category (schools, offices, government, companies, SMEs, and other segments) and deliver qualified leads to Sales and Business Development teams

Monitor lead development through follow-up processes

Manage and update company website, create articles and landing pages, and develop SEO strategies to increase organic traffic

Conduct keyword research relevant to company products and services

Monitor website traffic, rankings, conversions, and performance

Monitor performance across all digital channels and create weekly and monthly reports on traffic, engagement, leads, conversions, advertising performance, cost per lead, and cost per acquisition

Analyse effective campaigns and provide recommendations for improvement

Create digital materials to support Sales and Account Manager activities including flyers, digital catalogues, visual proposals, presentation decks, and campaign materials

Support campaigns to acquire new customers and coordinate with Sales to understand market needs and promotional requirements

Maintain consistent use of logo, colours, taglines, communication language, and brand identity

Enhance company positioning as an Internet and IT Solution provider

Build professional company image across all digital channels

Create routine digital marketing activity reports, evaluate target achievement, and provide strategy recommendations based on data and campaign results

Coordinate with Marketing, Sales, Business Development, and Management teams