Digital Marketing Lead (Export)

Confidential; Indonesia; On-site; IDR 36,000,000 - 300,000,000; Full time

Job summary

Confidential is seeking a senior Digital Marketing professional to turn market insights into localized strategies and compelling content across social platforms. The role focuses on global campaigns, influencer collaboration, and data-driven optimization to drive ROI in diverse markets.

The ideal candidate brings 5+ years in digital marketing, strong copywriting and localization skills, and proficiency with Google Ads, Meta Business Suite, and TikTok Ads Manager.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related fields.
• 5+ years of experience in Digital Marketing, preferably across multiple international markets.
• Strong understanding of digital strategy, content, influencer, and performance marketing.
• Proficient in Google Ads, Meta Business Suite, and TikTok Ads Manager.
• Strong copywriting, content development, and localization skills.
• Analytical and able to turn consumer and performance data into actionable insights.
• Creative, adaptable, and comfortable navigating different markets and cultures.
• Strong communication and stakeholder management skills.
• Comfortable working in a fast-paced, cross-cultural environment.

Responsibilities

• Turn consumer and market insights into localized digital strategies, content, and messaging.
• Monitor consumer behavior, cultural trends, and competitors to identify market opportunities.
• Develop and localize content across social media, influencer, and performance marketing channels.
• Plan and execute digital campaigns across Meta, TikTok, YouTube, and Google Ads.
• Collaborate with Brand, Export, KOLs, creators, agencies, and other partners.
• Monitor campaign performance and analyze engagement, conversion, and ROI.
• Optimize content, campaigns, and media investment based on performance insights.
• Work with Export, Brand, and other stakeholders to align digital initiatives with market and business objectives.
• Share market and campaign insights to improve future strategies.

Skills

Digital marketing

International markets

Content development

Localization

Copywriting

Data analytics

Stakeholder management

Cross-cultural

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Business Suite

TikTok Ads Manager

Job description

What will you do

Market Insights & Localization

• Turn consumer and market insights into localized digital strategies, content, and messaging.
• Monitor consumer behavior, cultural trends, and competitors to identify market opportunities.

Content & Campaign

• Develop and localize content across social media, influencer, and performance marketing channels.
• Plan and execute digital campaigns across Meta, TikTok, YouTube, and Google Ads.
• Collaborate with Brand, Export, KOLs, creators, agencies, and other partners.

Performance & Optimization

• Monitor campaign performance and analyze engagement, conversion, and ROI.
• Optimize content, campaigns, and media investment based on performance insights.

Cross-Functional Collaboration

• Work with Export, Brand, and other stakeholders to align digital initiatives with market and business objectives.
• Share market and campaign insights to improve future strategies.

What are we looking for

• Bachelor's degree in Marketing, Communications, Business, or related fields.
• 5+ years of experience in Digital Marketing, preferably across multiple international markets.
• Strong understanding of digital strategy, content, influencer, and performance marketing.
• Proficient in Google Ads, Meta Business Suite, and TikTok Ads Manager.
• Strong copywriting, content development, and localization skills.
• Analytical and able to turn consumer and performance data into actionable insights.
• Creative, adaptable, and comfortable navigating different markets and cultures.
• Strong communication and stakeholder management skills.
• Comfortable working in a fast-paced, cross-cultural environment.