Media Lead (International)

Confidential; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Confidential is seeking a seasoned Digital Marketing Lead to translate market insights into localized campaigns across Asia markets. You will drive content, influencer, and performance marketing strategies.

The role requires 5+ years across international markets, proficiency in Google Ads, Meta, TikTok, copywriting, and strong analytics to turn data into actionable insights. You must thrive in fast-paced, cross-cultural environments.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related fields.
• 5+ years of Digital Marketing experience across international markets.
• Strong understanding of digital strategy, content, influencer, and performance marketing.
• Proficient in Google Ads, Meta Business Suite, and TikTok Ads Manager.
• Strong copywriting, content development, and localization skills.
• Analytical and able to turn consumer and performance data into insights.
• Creative, adaptable, and comfortable navigating different markets and cultures.
• Strong communication and stakeholder management skills.

Responsibilities

• Turn consumer and market insights into localized digital strategies, content, and messaging.
• Develop and localize content across social media, influencer, and performance marketing channels.
• Plan and execute digital campaigns across Meta, TikTok, YouTube, and Google Ads.
• Collaborate with Brand, Export, KOLs, creators, agencies, and other partners.
• Monitor campaign performance and analyze engagement, conversion, and ROI.
• Optimize content, campaigns, and media investment based on performance insights.
• Work with Export, Brand, and other stakeholders to align digital initiatives with market and business objectives.
• Share market and campaign insights to improve future strategies.

Skills

Digital Marketing

Google Ads

Meta Business Suite

TikTok Ads

Copywriting

Localization

Data Analytics

Stakeholder Management

Cross-cultural Skills

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Ads

Meta Business Suite

TikTok Ads Manager

Job description

• Turn consumer and market insights into localized digital strategies, content, and messaging.
• Monitor consumer behavior, cultural trends, and competitors to identify market opportunities.

Content & Campaign

• Develop and localize content across social media, influencer, and performance marketing channels.
• Plan and execute digital campaigns across Meta, TikTok, YouTube, and Google Ads.
• Collaborate with Brand, Export, KOLs, creators, agencies, and other partners.

Performance & Optimization

• Monitor campaign performance and analyze engagement, conversion, and ROI.
• Optimize content, campaigns, and media investment based on performance insights.

Cross-Functional Collaboration

• Work with Export, Brand, and other stakeholders to align digital initiatives with market and business objectives.
• Share market and campaign insights to improve future strategies.

What are we looking for?

• Bachelor's degree in Marketing, Communications, Business, or related fields.
• 5+ years of experience in Digital Marketing, preferably across multiple international markets.
• Strong understanding of digital strategy, content, influencer, and performance marketing.
• Proficient in Google Ads, Meta Business Suite, and TikTok Ads Manager.
• Strong copywriting, content development, and localization skills.
• Analytical and able to turn consumer and performance data into actionable insights.
• Creative, adaptable, and comfortable navigating different markets and cultures.
• Strong communication and stakeholder management skills.
• Comfortable working in a fast-paced, cross-cultural environment.