Junior Digital Marketing Executive

goldenagri; Jakarta Pusat; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

GoldenAgri is seeking a Marketing Communications professional to plan and execute multi-channel digital campaigns across social media, paid media, and owned channels. You will translate briefs into clear timelines and trackers, ensuring alignment with brand goals and KPIs.

Responsibilities include coordinating social content calendars, reviewing copy for accuracy, and supporting influencer and KOL campaigns. Strong writing, analytics, and stakeholder management are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
• Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field.
• Experience in FMCG, F&B, Food Service, B2B food ingredients, or related industries is preferred.
• Hands-on experience in managing social media platforms, content calendars, and digital campaigns.
• Strong copywriting, proofreading, and content review skills.
• Proficient in Meta Ads, TikTok Ads, digital media metrics, and campaign optimization principles.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other channels.
• Translate briefs into execution plans, timelines, and trackers; review plans for deliverables, timelines, and budgets.
• Coordinate day-to-day social media activities, content calendars, and publishing schedules; ensure brand alignment.

Skills

Social Media Management

Campaign Planning

KOL/Influencer Management

Content Writing

Analytics & Reporting

Stakeholder Management

Project Coordination

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Google Sheets

PowerPoint

Google Slides

Job description

Job Descriptions:

Campaign Planning & Execution

Support the planning and execution of multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other relevant digital channels.

Translate marketing briefs into clear execution plans, timelines, deliverables, and campaign trackers.

Review project plans covering campaign deliverables, timelines, KOL requirements, media activities, and budgets.

Ensure campaign execution is aligned with brand objectives, commercial priorities, and agreed KPIs.

Social Media & Content Management

Coordinate day-to-day social media activities across multiple brands, including content calendars, campaign content, and publishing schedules.

Review social media copy, articles (website content), and other digital communication materials to ensure accuracy, consistency, and alignment with brand guidelines.

Support copywriting and development of communication materials for digital campaigns.

Stay updated on digital and social media trends and identify relevant opportunities for the brands.

KOL & Influencer Management

Support end-to-end KOL and influencer campaigns, including KOL research and selection, briefing, coordination, content review, publishing schedule, and performance reporting.

Coordinate with agencies and KOL partners to ensure content and deliverables are completed according to agreed timelines and brand requirements.

Maintain structured KOL trackers and campaign documentation.

Paid Media Coordination

Coordinate, monitor, and evaluate agency-led paid media campaigns across Meta Ads, and TikTok Ads .

Review media plans, campaign objectives, targeting, budget allocation, and key performance indicators together with the Digital Marketing Executive and agency.

Monitor campaign performance and flag opportunities, issues, or budget variances for further optimization.

Develop a working understanding of key digital advertising metrics and use campaign data to support decision-making.

Agency & Vendor Management

Manage day-to-day communication and project coordination with external agencies, production partners and vendors.

Provide clear briefs, consolidate feedback from internal stakeholders, and monitor project timelines.

Ensure required assets and deliverables are completed accurately and on time.

Stakeholder Coordination

Work closely with Team Brand and internal teams including Chef, Sales, Commercial, Sourcing, and other relevant stakeholders to support marketing initiatives.

Maintain campaign calendars, project trackers, meeting follow-ups, and deliverable timelines.

Help bridge communication between internal stakeholders and external agencies to ensure efficient campaign execution.

Events & Industry Participation

Support digital marketing and communication requirements for roadshows, and exhibitions.

Coordinate invitations, promotional materials, digital communication, onsite branding requirements, and post-event communication.

Represent the marketing team during selected events when required.

Performance Tracking & Reporting

Monitor and consolidate digital marketing performance including social media metrics, paid media performance, website traffic, content performance, KOL results, and other campaign KPIs.

Prepare regular campaign reports with key findings, learnings, and potential areas for improvement.

Maintain organized campaign documentation, content calendars, budget trackers, and performance trackers.

WhatsApp & Owned Digital Channels

Support the management of WhatsApp and other owned communication channels.

Coordinate informational broadcasts, campaign messages, product updates, and other relevant communications.

Ensure messages follow brand guidelines and communication objectives.

Job Requirements:

Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.

Minimum 1-2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field. This position is not intended for fresh graduates.

Previous experience working in a digital, social media, creative, or integrated marketing agency is highly preferred.

Experience in FMCG, F&B, Food Service, B2B food ingredients, or related industries is preferred.

Hands-on experience in managing social media platforms, content calendars, and digital campaigns.

Strong copywriting, proofreading, and content review skills.

Basic understanding of Meta Ads, TikTok Ads, digital media metrics, and campaign optimization principles.

Comfortable working with data and preparing marketing performance reports.

Proficient in Microsoft Excel / Google Sheets and PowerPoint / Google Slides.

Strong communication and stakeholder management skills, with the ability to work effectively with both internal teams and external partners.

Proactive, c