Digital Marketing & Content Specialist

Talent Search Recruitment - Indonesia; Jakarta Pusat; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Talent Search Recruitment - Indonesia is seeking a Digital Marketing & Content Specialist to strengthen the school's brand and support enrollment growth through strategic digital initiatives.

You will create and edit compelling content, manage campaigns, and optimize performance across Instagram, YouTube, TikTok, Facebook, and LinkedIn. Collaboration with school teams and clubs is essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years of digital marketing, content production, or related creative fields.
• Familiarity with education, lifestyle, youth-oriented brands, or service industries is advantageous.

Responsibilities

• Conceptualize and execute content ideas that communicate the school's identity and offerings.
• Produce and edit visual content to enhance storytelling across digital channels.
• Ensure content reflects the school's tone and visual identity.
• Plan and manage content shoots with teachers, students, and event teams.
• Oversee day-to-day management of official digital platforms and engagement.
• Build interactions with parents, students, and prospective families through community content.

Skills

Video editing

Content creation

Storytelling

Social media marketing

Analytics

Communication

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Canva

Adobe Creative Suite

SEO tools

Google Ads

Meta Ads

CMS/website management tools

Job description

About the job Digital Marketing & Content Specialist

Overview

The Digital Marketing & Content Specialist will play a vital role in strengthening the schools brand presence and supporting enrollment growth through strategic digital initiatives. This position combines creativity, technical marketing skills, and a strong understanding of digital trends to produce compelling content and impactful campaigns across multiple platforms.

Key Responsibilities

• Conceptualize and execute content ideas that communicate the schools identity, values, and unique academic offerings.
• Produce and edit visual content, such as highlight videos, student features, and event recaps to enhance storytelling across digital channels.
• Ensure every piece of content reflects the schools tone, visual identity, and communication standards.
• Plan and manage content shoots, including coordination with teachers, students, and event teams.

2. Digital Presence & Community Engagement

• Oversee day-to-day management of all official digital platforms, ensuring consistent posting and high-quality engagement.
• Build meaningful interactions with parents, students, and prospective families through timely responses and community-driven content.
• Introduce creative formats (Reels, short videos, behind-the-scenes, success stories, etc.) to elevate engagement and reach.
• Identify opportunities for collaboration with internal school clubs, departments, and student ambassadors.

3. Performance Marketing & Campaign Optimization

• Develop and run digital campaigns that support enrollment seasons, open houses, school programs, and branding initiatives.
• Optimize paid advertising performance with targeted audience segmentation and A/B testing.
• Utilize keyword strategies and SEO enhancements to strengthen the schools online visibility.
• Coordinate landing pages or campaign microsites to support lead generation efforts.
• Evaluate digital content and campaign performance using analytics tools to measure impact and identify areas for improvement.

  Requirements

  Education & Experience

  • Bachelors degree in Marketing, Communications, Digital Media, or a related field.
  • 2 -4 years of experience in digital marketing, content production, or related creative fields.
  • Familiarity with education, lifestyle, youth-oriented brands, or service industries is advantageous.

  Technical Skills

  • Skilled in video editing, photography, and visual content production.
  • Strong understanding of digital platforms (Instagram, YouTube, TikTok, Facebook, LinkedIn).
  • Ability to run paid ads (Google, Meta) and analyze performance metrics.
  • Knowledge of SEO fundamentals and website management tools.
  • Proficiency in design tools such as Canva or Adobe Creative Suite.

  Soft Skills

  • Strong storytelling and creative thinking abilities.
  • Excellent organizational and multitasking skills, especially during busy academic periods.
  • Comfortable interacting with students, parents, teachers, and cross-functional teams.
  • Proactive, detail-oriented, and always up-to-date with digital trends.
  • Good communication skills, both written and visual.