Social Media Specialist

Panna Hospitality Group; Jakarta Utara; On-site; IDR 66,960,000 - 133,920,000; Full time

Benefits offered by this job

Professional growth opportunities

Competitive salary

Impact on brand’s digital success

Job summary

Panna Hospitality Group is seeking a dynamic Digital Marketing & Social Media Strategist to join our on-site team, driving our brand’s online presence and engagement. You will develop and execute campaigns, manage social channels, and grow an active online community.

You will collaborate with cross-functional teams to ensure brand consistency, optimize SEO/SEM, analyze performance, and oversee paid social advertising.

Qualifications

• 1–3 years of digital marketing and social media strategy experience.
• Proven ability to manage campaigns, including paid social advertising and SEO/SEM.
• Experience with data analysis and reporting using analytics tools.
• Strong understanding of brand management and cross-functional collaboration.
• Excellent communication and community management skills.
• Familiarity with social media tools such as Hootsuite or Buffer.

Responsibilities

• Develop and execute digital marketing campaigns and content strategies.
• Manage social media channels and build a vibrant online community.
• Analyze campaign performance and optimize paid social initiatives.
• Collaborate with cross-functional teams to ensure brand consistency.
• Drive brand engagement and measurable marketing objectives.

Skills

Digital marketing

Social media strategy

Campaign management

SEO/SEM

Analytics

Brand management

Communication

Community management

Hootsuite or Buffer

Tools

Hootsuite

Buffer

Job description

We are seeking a dynamic and results-oriented Digital Marketing & Social Media Strategist to join our on-site team to drive our brand's online presence and engagement. You will be instrumental in developing and executing innovative digital marketing campaigns, managing our social media channels, and fostering a vibrant online community. Responsibilities include crafting compelling content, optimizing SEO/SEM strategies, analyzing campaign performance, and managing paid social advertising initiatives. You will collaborate closely with cross-functional teams to ensure brand consistency and achieve marketing objectives.

What We Offer:

A supportive and collaborative work environment, opportunities for professional growth and development, competitive salary, and the chance to make a significant impact on our brand's digital success.

• Proven experience (1-3 years) in digital marketing and social media strategy.
• Demonstrated expertise in social media marketing, content strategy, and creation.
• Proficiency in campaign management, including paid social advertising and SEO/SEM.
• Experience with data analysis and reporting using tools like Google Analytics.
• Strong understanding of brand management principles.
• Excellent communication, collaboration, and community management skills.
• Familiarity with digital marketing tools such as Hootsuite or Buffer.
• Must be at least 20 years of age.