School Marketing

Mahatma Gandhi School; Jakarta Utara; On-site; IDR 133,920,000 - 245,520,000; Full time

Job summary

Mahatma Gandhi School is seeking a proactive School Marketing professional to develop and execute strategies that strengthen the school's brand, boost student enrolment, and engage families and the community. The role covers digital marketing, content creation, social media, events, and close collaboration with the Admissions team to generate leads while maintaining brand consistency and budgets.

The ideal candidate has 2–3 years in education marketing, strong communication skills, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Education Management or related field.
• 2–3 years of marketing experience, preferably in education, schools, or service industries.
• Strong understanding of digital marketing and social media platforms.
• Excellent communication, interpersonal, and presentation skills.
• Creative, proactive, and able to develop engaging marketing content.

Responsibilities

• Develop and implement marketing strategies to support enrolment growth.
• Manage and strengthen the school's brand image across online and offline channels.
• Plan and execute digital marketing activities including social media, website content, email marketing, and online advertising.
• Create engaging marketing content such as social posts, brochures, newsletters, and promotional materials.
• Coordinate and promote school events such as Open House, fairs, exhibitions, and admission events.
• Work closely with Admissions to generate and follow up on prospective student leads.
• Develop promotional campaigns to attract prospective students and increase enquiries and applications.
• Build and maintain relationships with parents, prospective families, communities, partners, and other stakeholders.
• Monitor market trends and competitor activities; evaluate marketing performance and generate reports.

Skills

Digital marketing

Social media management

Content creation

Analytics

English proficiency

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations, Education Management

Tools

Canva

Meta Business Suite

Google Analytics

Job description

We are looking for a proactive, creative, and results-oriented School Marketing professional to develop and execute marketing strategies that strengthen the school's brand, increase student enrolment, and build strong relationships with prospective parents, students, and the wider community.

Key Responsibilities

Develop and implement effective marketing strategies and campaigns to support student enrolment and school growth.

Manage and strengthen the school's brand image across online and offline channels.

Plan and execute digital marketing activities, including social media, website content, email marketing, and online advertising.

Create engaging marketing content, including social media posts, brochures, newsletters, promotional materials, and school-related campaigns.

Manage and maintain the school's social media platforms and ensure content is consistent with the school's branding and communication standards.

Coordinate and promote school events such as Open House, school fairs, exhibitions, workshops, trial classes, and admission events.

Work closely with the Admissions team to generate and follow up on prospective student leads.

Develop promotional campaigns to attract prospective students and increase school enquiries and applications.

Build and maintain relationships with parents, prospective families, communities, education partners, companies, and other relevant stakeholders.

Conduct market research and monitor trends, competitor activities, and developments within the education sector.

Identify new marketing opportunities, partnerships, events, and promotional channels.

Monitor marketing campaign performance and prepare regular reports on leads, enquiries, engagement, and enrolment results.

Manage marketing budgets and ensure activities are implemented effectively and efficiently.

Coordinate with internal departments, including Academic, Admissions, HR, and Management, to ensure consistent communication and promotion of school programmes and activities.

Support the development of school promotional materials, presentations, and other marketing resources.

Ensure all marketing communications accurately represent the school's programmes, values, facilities, achievements, and educational offerings.

Perform other marketing-related duties as assigned by the Management.

Requirements

Bachelor's degree in Marketing, Communications, Business, Public Relations, Education Management, or a related field.

Minimum 2-3 years of experience in marketing, preferably in education, schools, or other service industries.

Strong understanding of digital marketing and social media platforms.

Excellent communication, interpersonal, and presentation skills.

Creative, proactive, and able to develop engaging marketing content.

Strong organizational and project management skills.

Ability to work independently as well as collaboratively with different departments.

Good analytical skills with the ability to evaluate marketing performance and generate reports.

Proficient in English, both written and spoken.

Experience with Canva, Meta Business Suite, Google Analytics, or other digital marketing tools is an advantage.

Experience in student recruitment, admissions, education marketing, or school events will be highly advantageous.

Key Performance Areas

Growth in qualified student enquiries and admissions leads.

Student enrolment conversion and marketing-generated admissions.

Social media reach, engagement, and audience growth.

Successful execution of marketing campaigns and school events.

Strengthening of school brand awareness and public image.

Development of effective partnerships and promotional opportunities.