SOCIAL MEDIA SPECIALIST

CV Royale Heritage Innv; Jakarta Timur; On-site; IDR 60,000,000 - 120,000,000; Full time

Job summary

CV Royale Heritage Innv in Jakarta Timur is seeking a Social Media Specialist to drive creative research and content strategy for the Content Creator and Graphic Design team. You will identify trends, understand audience and competitors, develop content ideas and scripts, and translate insights into actionable briefs to keep content relevant and engaging.

This role collaborates with Marketing to maintain monthly calendars, schedule posts with engaging captions, and monitor performance across

Qualifications

• Minimum 1–2 years of experience in Social Media, Content Strategy, Content Writing, Digital Marketing, or a related field.
• Strong understanding of TikTok, Instagram, and other relevant channels.
• Proven ability to research trends, competitors, audiences, and social media content.
• Strong copywriting and scriptwriting skills with the ability to create hooks and content concepts.
• Creative mindset with a sense of what makes content relevant, engaging, and shareable.
• Able to translate research into clear, actionable creative briefs.
• Good understanding of social media metrics such as reach, engagement, views, follower growth, and content performance.
• Strong analytical and problem-solving skills; turn performance data into insights.
• Excellent communication and collaboration with Content Creators, Graphic Designers, and Marketing teams.
• Highly organized, detail-oriented, and able to manage multiple content projects and deadlines.

Responsibilities

• Research daily trends, sounds, formats, hooks, and viral content across social media platforms.
• Conduct competitor and market research to identify content opportunities and trends.
• Develop creative content ideas, concepts, and scripts for organic content and paid ads.
• Prepare detailed creative briefs for Graphic Designers including angles, messages, references, formats, and visuals.
• Collaborate with Content Creators and Graphic Designers to translate ideas into high-quality content.
• Develop and maintain monthly content calendars in collaboration with the Marketing Lead.
• Schedule and publish social media content with engaging captions and hashtags.
• Manage community engagement by responding to comments and direct messages.
• Monitor weekly social media performance (reach, engagement, views, follower growth).
• Analyze content performance and use insights to improve future strategies.

Skills

Trend research

Copywriting

Scriptwriting

Content strategy

Social media analytics

Collaboration

Channel knowledge

Job description

We are looking for a Social Media Specialist to become the creative research and content strategy engine behind our Content Creator and Graphic Design team. You will be responsible for identifying trends, understanding audience and competitors, developing content ideas and scripts, and translating insights into actionable creative briefs. This role ensures our content production is always relevant, engaging, and aligned with business goals.

Key responsibilities

Research daily trends, sounds, formats, hooks, and viral content across social media platforms.

Conduct competitor and market research to identify relevant content opportunities, emerging trends, and untapped angles.

Develop creative content ideas, concepts, and scripts for organic content and paid advertisements.

Prepare detailed creative briefs for Graphic Designers, including angles, key messages, references, formats, and visual directions.

Collaborate closely with Content Creators and Graphic Designers to ensure ideas are translated into high-quality content.

Develop and maintain monthly content calendars in collaboration with the Marketing Lead.

Schedule and publish social media content, including writing engaging captions and relevant hashtags.

Manage community engagement by responding to comments and direct messages.

Monitor weekly social media performance, including reach, engagement, views, and follower growth.

Analyze content performance and use insights to improve future content strategies.

About you

Minimum 1-2 years of experience in Social Media, Content Strategy, Content Writing, Digital Marketing, or a related field.

Strong understanding of social media platforms such as TikTok, Instagram, and other relevant channels.

Proven ability to research trends, competitors, audiences, and social media content.

Strong copywriting and scriptwriting skills with the ability to create engaging hooks and content concepts.

Creative mindset with a strong sense of what makes content relevant, engaging, and shareable.

Able to translate research and insights into clear and actionable creative briefs.

Good understanding of social media metrics such as reach, engagement, views, follower growth, and content performance.

Strong analytical and problem-solving skills, with the ability to turn performance data into actionable insights.

Excellent communication and collaboration skills, especially when working with Content Creators, Graphic Designers, and Marketing teams.

Highly organized, detail-oriented, and comfortable managing multiple content projects and deadlines.