Digital Marketing

IIRC (ITSB Innovation & Research Center); Jakarta Utara; On-site; IDR 264,038,000 - 440,063,000; Full time

Job summary

IIRC (ITSB Innovation & Research Center) is seeking a Digital Marketing Specialist to develop and execute strategies that raise brand awareness and engagement across channels.

You will manage social media, create daily content, plan Meta Ads campaigns, and run email marketing to nurture leads and strengthen customer relationships, while monitoring trends and delivering actionable insights.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in digital marketing or a related role.
• Strong understanding of social media platforms, content creation, Meta Ads, and email marketing.
• Proficient in Canva, Adobe Suite, and CapCut are a plus.
• Strong creative and analytical thinker; fast learner with a proactive mindset.
• Detail-oriented and well-organized.
• Experience in training / L&D and events preferred.
• Up-to-date with digital marketing trends and best practices.

Responsibilities

• Develop and execute digital marketing strategies to boost brand awareness and engagement.
• Manage social media platforms and create engaging content.
• Plan and manage Meta Ads campaigns to achieve business objectives.
• Create and manage email marketing campaigns to nurture leads and strengthen customer relationships.
• Monitor trends, analyze performance, and provide actionable insights.
• Collaborate with internal teams for campaigns and events.
• Support the website, email marketing, and other digital channels.

Skills

Digital marketing

Social media management

Content creation

Meta Ads

Email marketing

Analytics

Training / L&D

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Adobe Suite

CapCut

Meta Ads platform

Job description

Develop and execute digital marketing strategies to increase brand awareness and engagement.

Manage all social media platforms and create engaging content.

Create daily content for all social media platforms.

Plan and manage Meta Ads campaigns to achieve business objectives.

Create and manage email marketing campaigns to nurture leads and strengthen customer relationships.

Monitor trends, analyze performance, and provide actionable insights.

Collaborate with internal teams for campaigns and events.

Support the website, email marketing. and other digital channels.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in digital marketing or a related role.
• Strong understanding of all social media platforms, content creation, Meta Ads, and email marketing.
• Proficient in design and editing tools (Canva, Adobe Suite, and CapCut are a plus).
• Strong creative and analytical thinker.
• Fast learner with a proactive mindset.
• Detail-oriented and well-organized.
• Prefer candidates with experience in training / L&D and events.
• Up-to-date with digital marketing trends and best practices.