Digital Marketing Specialist

MOVA; Kosambi; On-site; IDR 150,000,000 - 210,000,000; Full time

Job summary

MOVA, Indonesia-based, seeks a data-driven Digital Marketing Specialist to develop and execute strategies that boost brand awareness, customer acquisition, and revenue. The ideal candidate has hands-on experience in SEO, paid advertising, and performance marketing, with the ability to analyze data and optimize campaigns across Google Ads, Meta Ads, and TikTok Ads.

You will collaborate with cross-functional teams, build dashboards, run A/B tests, and stay ahead of industry trends to drive growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4 years in Digital/Performance Marketing.
• Strong knowledge of SEO, SEM, paid ads, and analytics.
• Hands-on with Google Ads, Meta Ads, TikTok Ads.
• Proficient in GA4, GTM, Looker Studio; SEO tools like Search Console, Ahrefs, SEMrush.
• Analytical, communicative, and PM skills with data-driven mindset.

Responsibilities

• Develop and execute digital marketing strategies to meet revenue goals.
• Run SEO audits, keyword research, and content planning for organic growth.
• Create marketing funnels to increase leads, conversions, and retention.
• Manage campaigns across Google Ads, Meta Ads, TikTok Ads.
• Analyze KPIs, monitor performance, and provide insights.
• Build dashboards and performance reports.
• Conduct A/B tests to improve campaigns and landing pages.
• Collaborate with cross-functional teams on integrated campaigns.
• Stay updated on industry trends to support growth.

Skills

Digital Marketing

SEO

Paid Advertising

Performance Marketing

Data Analysis

A/B Testing

Campaign Optimization

Cross-functional Collaboration

Content Planning

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Ads

Meta Ads

TikTok Ads

GA4

Google Tag Manager

Looker Studio

Google Search Console

Ahrefs

SEMrush

Job description

About The Role

We are looking for a data-driven Digital Marketing Specialist to develop and execute digital marketing strategies that drive brand awareness, customer acquisition, and revenue. The ideal candidate has hands-on experience in SEO, paid advertising, and performance marketing, with a strong ability to analyze data and optimize campaigns across multiple digital channels.

About The Role

We are looking for a data-driven Digital Marketing Specialist to develop and execute digital marketing strategies that drive brand awareness, customer acquisition, and revenue. The ideal candidate has hands-on experience in SEO, paid advertising, and performance marketing, with a strong ability to analyze data and optimize campaigns across multiple digital channels.

Key Responsibilities

• Develop and execute digital marketing strategies to achieve business and revenue goals.
• Conduct SEO audits, keyword research, and content planning to improve organic performance.
• Create and optimize marketing funnels to increase leads, conversions, and customer retention.
• Plan, manage, and optimize campaigns across Google Ads, Meta Ads, and TikTok Ads.
• Monitor campaign performance, analyze KPIs, and provide actionable insights and recommendations.
• Build and maintain digital marketing dashboards and performance reports.
• Conduct A/B testing to improve campaign and landing page performance.
• Collaborate with cross-functional teams to execute integrated marketing initiatives.
• Stay updated on industry trends and identify opportunities to support business growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in Digital Marketing, Performance Marketing, or a similar role.
• Strong knowledge of SEO, SEM, paid advertising, and digital marketing analytics.
• Hands-on experience with Google Ads, Meta Ads, and TikTok Ads.
• Proficiency in GA4, Google Tag Manager, Looker Studio, and SEO tools such as Google Search Console, Ahrefs, or SEMrush.
• Strong analytical, communication, and project management skills with a data-driven mindset.

Preferred Qualifications

• Experience in e-commerce, technology, startups, or digital agencies.
• Familiarity with CRM or marketing automation platforms.
• Knowledge of CRO, landing page optimization, or basic HTML/CSS.
• Google Ads, Meta Blueprint, or TikTok Ads certifications are a plus.