Digital Marketing

PT. Alam Anugerah Lestari; Jakarta Utara; On-site; IDR 180,000,000 - 420,000,000; Full time

Job summary

Echo Nusantara, a premium bird's nest company under the Arsari Group, seeks a Digital Marketing professional in Jakarta to develop and execute digital marketing activities across channels such as paid media, websites, and marketplaces. You will own campaigns to drive traffic, leads, and sales, while optimizing ROAS and performance metrics.

This role requires 3+ years in digital or performance marketing, hands-on experience with paid campaigns, and a data-driven mindset.

Qualifications

• Minimum 3 years of experience in Digital Marketing, Performance Marketing, E-commerce, or related field.
• Experience building digital marketing activities, campaigns, channels, or functions from scratch or early stage.
• Experience with premium/high-value products or brands is preferred.
• Hands-on experience in paid advertising, campaigns, lead generation, traffic acquisition, and conversion optimization.
• Strong analytical and data-driven mindset with ROAS, CAC, CTR, conversion rate metrics.

Responsibilities

• Develop and execute digital marketing activities aligned with business and sales objectives.
• Build and manage digital marketing initiatives across paid media, websites, marketplaces, and other digital platforms.
• Develop campaigns to generate traffic, leads, acquisition, and sales.
• Manage and optimize paid advertising campaigns: budget, targeting, creative, and conversion.
• Monitor and analyze digital marketing performance including ROAS, CAC, CTR, and revenue contribution.
• Create digital marketing plans, calendars, and performance targets based on priorities.
• Identify opportunities to improve customer journey and conversion funnel across digital channels.
• Collaborate with Social Media, Content, and Sales to support commercial objectives.
• Conduct market, competitor, audience, and digital trend analysis for growth opportunities.
• Build and improve the digital marketing function from the ground up, testing new approaches toward measurable results.

Skills

Digital marketing

Performance marketing

Data-driven

Lead generation

Campaign optimization

Analytics

Cross-functional collaboration

Ownership mindset

Job description

Echo Nusantara, a premium bird's nest company under the Arsari Group, is seeking a Digital Marketing professional to develop and execute digital marketing activities aligned with business and sales objectives. You will build and manage digital marketing initiatives across relevant channels, including paid media, websites, marketplaces, and other digital platforms, taking ownership of challenges and driving measurable results.

Key Responsibilities

• Develop and execute digital marketing activities aligned with business and sales objectives.
• Build and manage digital marketing initiatives across relevant channels, including paid media, websites, marketplaces, and other digital platforms.
• Develop and execute digital campaigns to generate traffic, leads, customer acquisition, and sales.
• Manage and optimize paid advertising campaigns, including budget allocation, targeting, creative performance, and conversion.
• Monitor and analyze digital marketing performance, including ROAS, CAC, CTR, conversion rate, traffic, and revenue contribution.
• Develop digital marketing plans, campaign calendars, and performance targets based on business priorities.
• Identify opportunities to improve the customer journey and conversion funnel across digital channels.
• Work closely with Social Media & Content and Sales teams to ensure digital activities support overall commercial objectives.
• Conduct market, competitor, audience, and digital trend analysis to identify new growth opportunities.
• Build and continuously improve the digital marketing function from the ground up, taking ownership of challenges, testing new approaches, and driving activities until measurable results are achieved.

Key Requirements

• Minimum 3 years of experience in Digital Marketing, Performance Marketing, E-commerce, or a related field.
• Proven experience in building digital marketing activities, campaigns, channels, or functions from scratch or at an early stage.
• Experience working with premium, luxury, or high-value products/brands is highly preferred.
• Strong hands-on experience in paid advertising, digital campaigns, lead generation, traffic acquisition, and conversion optimization.
• Strong analytical and data-driven mindset, with a good understanding of ROAS, CAC, CTR, conversion rate, CPC, CPM, and customer acquisition metrics.
• Highly proactive and resourceful, with the ability to identify what needs to be done without waiting for detailed instructions.
• Demonstrated resilience and persistence in challenging environments, particularly when activities are not yet established and initial results may be limited.
• Strong builder mindset, comfortable starting with limited resources, figuring things out independently, experimenting, learning from failures, and continuously improving.
• Able to take ownership of digital marketing performance while working collaboratively with Sales, Social Media & Content, and other functions.
• Strong problem-solving, adaptability, and execution skills, with the determination to turn underdeveloped digital activities into structured and measurable growth channels.