Social Media and Content

PT. Alam Anugerah Lestari; Jakarta Utara; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

Echo Nusantara, part of the Arsari Group, is seeking a Social Media Specialist to drive premium content across key platforms. You will craft short-form videos, photos, captions, and graphics, while supporting monthly calendars and campaigns to elevate a high-value brand.

You will collaborate with cross-functional teams and build the social function from the ground up, testing new approaches and using performance insights to improve engagement.

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Marketing, Visual Communication Design, Advertising, Multimedia, or related field.
• 2+ years of experience in Social Media, Content Creation, Digital Marketing, or related fields.
• Proven experience building a social media presence, content initiatives, campaigns, or similar activities from scratch or early stage.

Responsibilities

• Execute daily social media activities across relevant platforms in line with the content strategy.
• Create and develop engaging social media content, including short-form videos, photos, graphics, captions, and other formats.
• Support the development and execution of monthly content calendars and social media campaigns.
• Conduct content research on trends, competitors, audience behavior, and topics.
• Produce, edit, and publish content independently or with internal/external resources.
• Monitor daily social media performance and engagement.

Skills

Social media

Content creation

Digital marketing

Video editing

Photography

Graphic design

Brand management

Education

Bachelor's degree in Communications/Marketing/Design

Tools

Content calendar tools

Video editing software

Job description

Echo Nusantara is a premium bird's nest company under the Arsari Group, dedicated to excellence in quality, experience, and storytelling. The group operates across various industries, including agribusiness, mining, food, trade, and services. With a strong presence in Indonesia and abroad, Arsari Group is driven by a commitment to sustainable growth and innovation. The company is a prominent player in its industries and offers opportunities for career advancement in a dynamic and challenging environment.

Key Responsibilities:

Execute daily social media activities across relevant platforms in line with the content strategy

Create and develop engaging social media content, including short-form videos, photos, graphics, captions, and other relevant formats

Support the development and execution of monthly content calendars and social media campaigns

Conduct content research, including social media trends, competitor activities, audience behavior, and relevant topics

Contribute creative content ideas that align with brand positioning and business objectives

Produce, edit, and publish social media content independently or with support from internal and external resources

Monitor daily social media performance, engagement, and audience responses

Support community management by responding to comments, messages, and other audience interactions

Collaborate with the Manager and cross-functional teams to execute campaigns and content initiatives

Take an active role in building and improving the social media function from the ground up, including testing new approaches, solving execution challenges, and continuously improving activities based on performance and results

Key Requirements:

Bachelor's degree in Communication, Marketing, Digital Marketing, Visual Communication Design, Advertising, Multimedia, or other relevant fields

Minimum 2 years of experience in Social Media, Content Creation, Digital Marketing, or related fields

Proven experience in building a social media presence, content initiatives, campaigns, or similar activities from scratch or at an early stage

Experience working with premium, luxury, or high-value products/brands is highly preferred

Strong understanding of creating content that reflects a premium brand image, positioning, and customer perception

Demonstrated resilience and persistence when working in challenging environments, particularly when activities are still developing and results are not immediately achieved

Able to take initiative and work independently rather than relying solely on detailed instructions or established processes

Hands-on experience in creating and editing social media content, particularly short-form videos, photography, and basic graphic content

Able to monitor basic social media performance and leverage insights to improve content and engagement

Strong sense of ownership, adaptability, and willingness to continuously learn and improve in a fast-changing environment

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• Kualifikasi mana yang kamu miliki?
• Do you have Social Media Content Creation experience?
• How many years' experience do you have as a Social Media Management Specialist?
• How many years' experience do you have as an Insights Analyst?
• How many years' experience do you have as a Copywriting Specialist?