Digital Marketing Specialist

PT Abebersa Pratama; Bekasi; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Abebersa Pratama, based in Bekasi, West Java, seeks a Digital Marketing Specialist to build a strong digital presence and drive premium lead generation. You will manage multiple channels, create engaging content for premium glass, doors and windows, and optimize SEO and analytics.

The role requires 2–3 years’ digital marketing experience and a data-driven mindset. The team emphasizes collaboration, innovation, and professional development in a dynamic marketing environment.

Qualifications

• Minimum diploma or bachelor degree in marketing, communication or similar.
• 2-3 years of professional experience in digital marketing with campaign success.
• Strong understanding of social media and digital advertising.
• Creative in content creation and storytelling.
• Strong copywriting and communication skills.
• Data-driven and target-oriented.
• Experience in property/architecture or B2B is a plus.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage Instagram, TikTok, Facebook, LinkedIn & Website.
• Create engaging content for premium glass, doors & windows.
• Improve website visibility and SEO; generate and track qualified leads.
• Build brand awareness among architects, interior designers, developers, contractors & premium homeowners.
• Monitor digital performance and prepare monthly reports.
• Research market trends, competitors and customer behavior.

Skills

Social media strategy

Content creation

Copywriting

Data-driven

Campaign management

Communication

Education

Diploma/Bachelor in Marketing or Communications

Tools

Canva

Adobe

CapCut

Google Analytics

Meta Ads

Job description

About the role

PT Abebersa Pratama is seeking a Digital Marketing Specialist to join our dynamic marketing and communications team.

We are looking for 1 talented Digital Marketing Specialist who can help us build a strong digital presence, strengthen our premium brand positioning, and generate qualified leads.

Key responsibilities

• Develop and execute digital marketing strategies
• Manage Instagram, TikTok, Facebook, LinkedIn & Website
• Create engaging content for premium glass, doors & windows
• Improve website visibility and SEO Generate and track qualified leads
• Build brand awareness among architects, interior designers, developers, contractors & premium homeowners
• Monitor digital performance and prepare monthly reports
• Research market trends, competitors and customer behavior

What we're looking for

• Minimum Diploma/bachelor degree in marketing, communication or similar
• Minimum 2-3 years of professional experience in digital marketing, with demonstrated success in campaign management and execution
• Strong understanding of Social Media & Digital Advertising
• Creative in content creation and storytelling
• Able to use Canva / Adobe / CapCut or equivalent tools
• Basic knowledge of SEO, Google Analytics & Meta Ads
• Strong copywriting and communication skills
• Data-driven and target-oriented
• Experience in property, architecture, interior, building materials, luxury products or B2B is an advantage
• Able to work independently and take initiative

What we offer

PT Abebersa Pratama provides a competitive remuneration package for this contract position. We offer a dynamic and collaborative work environment where you will have the opportunity to work with talented professionals and contribute to meaningful digital marketing initiatives. Our organisation values professional development and innovation, providing opportunities for you to enhance your skills and advance your career in the digital marketing field. We are committed to creating a supportive workplace culture that encourages creativity, teamwork, and continuous learning.

About us

PT Abebersa Pratama is a forward-thinking organisation committed to delivering excellence through innovative solutions and strategic marketing initiatives. Based in Bekasi, West Java, we operate within the dynamic digital and search marketing sector, helping businesses achieve their goals through effective digital strategies and customer engagement. Our company values innovation, collaboration, and results-driven performance. We pride ourselves on creating an environment where talented professionals can thrive and contribute to our continued success in an increasingly digital marketplace.