MARKETING SPECIALIST

PT. DEWATA RASA ANEKA GUNA OLAH NUSANTARA; Provinsi Bali; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

PT. DEWATA RASA ANEKA GUNA OLAH NUSANTARA is seeking a Brand & Marketing Specialist who can translate strategy into measurable growth. You will lead brand initiatives, manage digital campaigns, and collaborate with internal teams to align marketing with business goals.

You should have 1–2 years in Marketing or Brand Management, preferably in Food & Beverage, and a portfolio of campaigns. Strong digital skills, creativity, and data-driven thinking are essential.

Qualifications

• 1–2 years of relevant marketing or brand management experience.
• Experience in Food & Beverage is highly preferred.
• Portfolio or evidence of past campaigns required.
• Strong understanding of digital marketing channels and metrics.
• Ability to analyze marketing data, ROAS, and sales performance.

Responsibilities

• Develop and execute marketing and brand strategies to increase awareness, acquisition, and sales.
• Create and manage digital advertising campaigns including budget and performance optimization.
• Develop creative campaigns and product promotions.
• Coordinate promotional activities with Operations and Sales teams.
• Manage the brand's social media presence and content strategy.
• Identify and coordinate with KOLs, influencers, and marketing partners.
• Monitor and analyze marketing performance and KPIs.
• Prepare regular marketing reports and evaluations.
• Collaborate with internal teams to align campaigns with business objectives.
• Identify opportunities to scale and grow the brand.

Skills

Brand management

Digital marketing

Campaign management

KOL / influencer coordination

Data-driven optimization

Strategic thinking

Communication

Job description

PT. DEWATA RASA ANEKA GUNA OLAH NUSANTARA

We are looking for a Brand & Marketing Specialist who is not only capable of executing marketing activities, but also has strong strategic thinking and a proven ability to develop, grow, and scale a brand. The ideal candidate understands how to turn marketing strategies into measurable business results, from building brand awareness and creating campaigns to managing digital advertising, collaborating with KOLs/influencers, and analyzing sales and advertising performance.

Key responsibilities

• Develop and execute comprehensive marketing and brand strategies to increase brand awareness, customer acquisition, and sales.
• Create and manage digital advertising campaigns, including campaign structure, targeting, budget allocation, and performance optimization.
• Develop creative and effective marketing campaigns and product promotions.
• Plan and coordinate promotional activities in collaboration with the Operations and Sales teams.
• Manage and develop the brand's social media presence and content strategy.
• Identify, approach, and coordinate with KOLs, influencers, and relevant marketing partners.
• Monitor and analyze marketing performance, including sales, ROAS, campaign performance, customer acquisition, and other relevant KPIs.
• Prepare regular marketing reports and performance evaluations.
• Identify opportunities to improve marketing performance and contribute to the scaling and growth of the brand.
• Work closely with internal teams to ensure marketing campaigns are aligned with business and operational objectives.

About you

• Minimum 1–2 years of relevant experience in Marketing, Brand Management, Digital Marketing, or a related field.
• Experience in the Food & Beverage industry is highly preferred.
• Proven experience in developing or scaling a brand.
• Must be able to provide a portfolio and/or proven achievements from previous marketing projects.
• Strong understanding of digital marketing and advertising.
• Good understanding of social media strategy, campaign development, promotions, and brand positioning.
• Able to understand and analyze marketing data, sales performance, ROAS, and other relevant KPIs.
• Strong communication and coordination skills, especially when working with internal teams, KOLs, influencers, and external partners.
• Strong strategic thinking, creativity, and problem-solving skills.
• Able to work independently, take initiative, and execute strategies with minimal supervision.