Digital Marketing Lead – Growth & Performance

PT. Alam Anugerah Lestari; Jakarta Utara; On-site; IDR 180,000,000 - 420,000,000; Full time

Job summary

Echo Nusantara, a premium bird's nest company under the Arsari Group, seeks a Digital Marketing professional in Jakarta to develop and execute digital marketing activities across channels such as paid media, websites, and marketplaces. You will own campaigns to drive traffic, leads, and sales, while optimizing ROAS and performance metrics.

This role requires 3+ years in digital or performance marketing, hands-on experience with paid campaigns, and a data-driven mindset.

Qualifications

• Minimum 3 years of experience in Digital Marketing, Performance Marketing, E-commerce, or related field.
• Experience building digital marketing activities, campaigns, channels, or functions from scratch or early stage.
• Experience with premium/high-value products or brands is preferred.
• Hands-on experience in paid advertising, campaigns, lead generation, traffic acquisition, and conversion optimization.
• Strong analytical and data-driven mindset with ROAS, CAC, CTR, conversion rate metrics.

Responsibilities

• Develop and execute digital marketing activities aligned with business and sales objectives.
• Build and manage digital marketing initiatives across paid media, websites, marketplaces, and other digital platforms.
• Develop campaigns to generate traffic, leads, acquisition, and sales.
• Manage and optimize paid advertising campaigns: budget, targeting, creative, and conversion.
• Monitor and analyze digital marketing performance including ROAS, CAC, CTR, and revenue contribution.
• Create digital marketing plans, calendars, and performance targets based on priorities.
• Identify opportunities to improve customer journey and conversion funnel across digital channels.
• Collaborate with Social Media, Content, and Sales to support commercial objectives.
• Conduct market, competitor, audience, and digital trend analysis for growth opportunities.
• Build and improve the digital marketing function from the ground up, testing new approaches toward measurable results.

Skills

Digital marketing

Performance marketing

Data-driven

Lead generation

Campaign optimization

Analytics

Cross-functional collaboration

Ownership mindset

Job description

Echo Nusantara, a premium bird's nest company under the Arsari Group, seeks a Digital Marketing professional in Jakarta to develop and execute digital marketing activities across channels such as paid media, websites, and marketplaces. You will own campaigns to drive traffic, leads, and sales, while optimizing ROAS and performance metrics.

This role requires 3+ years in digital or performance marketing, hands-on experience with paid campaigns, and a data-driven mindset.