Paid Social Lead - Growth Strategy & Campaign Optimization

pt interaction indonesia (GroupM); Jakarta Utara; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

WPP Media is seeking a Social Manager to lead the end-to-end paid social strategy, planning, execution, and optimization across Meta, TikTok, and emerging channels. You will drive performance, ensure accuracy, and deliver measurable outcomes through data-informed decisions.

This role requires strategic thinking, hands-on campaign expertise, leadership, and the ability to coordinate with planning, creative, analytics, and operations in a fast-paced agency environment.

Qualifications

• Bachelor’s degree in any discipline.
• 3–5+ years hands-on experience managing paid social campaigns.
• Strong expertise across major platforms (Meta, TikTok) and analytics.
• Excellent communication and presentation skills; able to convey insights clearly.

Responsibilities

• Develop comprehensive paid social strategies aligned with business objectives.
• Create full-funnel media plans with budgets, audiences and forecasts.
• Oversee end-to-end campaign execution and optimize for CTR, CPA, ROAS and conversions.
• Lead performance reporting and present actionable insights to stakeholders.
• Mentor junior team members and ensure high-quality campaign delivery.

Skills

Paid social management

Meta ads

TikTok ads

Budget management

Data analysis

Communication skills

MS Office (Excel, PowerPoint)

Education

Bachelor’s degree

Tools

MS Office (Excel, PowerPoint)

Job description

WPP Media is seeking a Social Manager to lead the end-to-end paid social strategy, planning, execution, and optimization across Meta, TikTok, and emerging channels. You will drive performance, ensure accuracy, and deliver measurable outcomes through data-informed decisions.

This role requires strategic thinking, hands-on campaign expertise, leadership, and the ability to coordinate with planning, creative, analytics, and operations in a fast-paced agency environment.