Digital Growth and E-Commerce Manager

InterContinental 62s Group plc; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

InterContinental Jakarta Pondok Indah is seeking an experienced digital growth and e-commerce leader to drive online revenue and digital commercial performance across Rooms, Restaurants & Bars, Weddings, Meetings & Events.

The ideal candidate brings 5+ years in consumer-led digital environments, with a track record in paid and organic acquisition, CRM, lifecycle marketing and CRO. This executive role emphasizes revenue metrics, channel mix, and data-driven decision making.

Qualifications

• Experience across e-commerce, digital growth, performance marketing, CRM or digital commercial functions in consumer-led business.
• Ownership of online revenue and digital performance beyond marketing activity.
• Experience managing customer journey from acquisition to retention and reactivation.
• Strong understanding of e-commerce trading metrics like traffic, conversion, AOV, CAC and repeat purchase.
• Proven track record developing paid acquisition across search, social, display and other channels.
• Knowledge of SEO, GEO and AEO driving organic acquisition and discoverability.
• Experience in customer segmentation, CRM and lifecycle marketing strategies.
• Experience using experimentation, A/B testing and CRO to improve performance.
• Ability to translate data into actionable growth strategies.

Responsibilities

• Own online revenue growth and digital commercial performance.
• Oversee digital customer journeys from acquisition through conversion, retention and reactivation.
• Develop and optimize paid acquisition across multiple channels.
• Drive organic acquisition through SEO and GEO strategies.
• Lead CRM and lifecycle marketing initiatives and segmentation.
• Apply testing and CRO to lift revenue and ROAS.
• Manage digital agencies and technology partners with budget accountability.
• Identify underperforming funnel areas and implement measurable improvements.

Skills

E-commerce strategy

Digital growth

Performance marketing

CRM & lifecycle

A/B testing

Data analytics

Agency management

Conversion optimization

ROAS optimization

CAC management

Job description

Elevate Excellence in the Heart of South Jakarta

We are seeking an experienced digital growth and e-commerce leader with a strong track record in retail, consumer e-commerce, marketplaces, lifestyle, beauty, fashion, technology or another digitally mature B2C environment.

Requirements

• 5+ years' experience across e-commerce, digital growth, performance marketing, CRM or digital commercial functions within a consumer led business.
• Demonstrated ownership of online revenue and digital commercial performance, rather than marketing activity alone.
• Experience managing a digital customer journey from acquisition through conversion, retention and reactivation.
• Strong understanding of e-commerce trading, including traffic generation, conversion rate, average transaction value, customer acquisition cost and repeat purchase.
• Proven experience developing and optimising paid acquisition across search, social, display and other performance channels.
• Strong working knowledge of SEO, GEO and AEO, driving organic customer acquisition and digital discoverability.
• Experience developing customer segmentation, CRM and lifecycle marketing strategies.
• Demonstrated experience using experimentation, A/B testing and Conversion Rate Optimisation to improve commercial performance.
• Strong analytical capability with experience translating customer, channel and transaction data into actionable growth strategies.
• Experience managing digital agencies, technology partners and meaningful performance marketing budgets.
• Proven ability to identify underperforming parts of a digital funnel, diagnose the underlying issue and implement measurable improvements.

Commercial Mindset

The successful candidate will think of digital as a revenue generating mechanism, not purely as a channel of communication.

They should be comfortable managing and being accountable for metrics such as:

• Online revenue growth
• Conversion rate
• Customer acquisition cost (CAC)
• Return on advertising spend (ROAS)
• Average transaction/order value
• Customer lifetime value (CLV)
• Repeat purchase / retention
• Funnel abandonment
• CRM conversion and attributed revenue
• Organic acquisition
• Incremental revenue generated from digital investment

We are interested in candidates who can bring digital commerce practices, capabilities and ways of working from industries where customer acquisition, conversion and retention are core commercial disciplines. The successful candidate will be expected to apply established digital commerce principles to a hospitality environment encompassing Rooms, Restaurants & Bars, Weddings, Meetings & Events and other hotel experiences.

Why Join Us?

Be part of a flagship IHG property that defines luxury in Jakarta. We offer a competitive executive compensation package and the opportunity to lead digital growth and e-commerce strategies for a world-class property renowned for its service and elegance.

InterContinental Jakarta Pondok Indah is an equal opportunity employer committed to diversity and inclusion.