E?Commerce Growth & Marketplace Strategist

Kurnia Ciptamoda Gemilang; Jawa Barat; Híbrido; IDR 120.000.000 - 240.000.000; Jornada completa

Descripción de la vacante

Kurnia Ciptamoda Gemilang is seeking a Head of Digital Marketing to lead e-commerce growth from its Bekasi headquarters. The role demands a strategic, data-driven marketer with experience across SEO, SEM, social media, content, and CRO.

A hybrid work model offers balance between strategic leadership and collaboration with the team. The ideal candidate will drive customer acquisition and retention, manage budgets, and mentor a high-performance marketing team while staying ahead of industry trends

Formación

• Bachelor's degree in marketing or related field.
• 7–10 years in digital marketing with at least 3 years in a leadership role.
• Proven track record of growth in online sales via digital channels.
• Strong analytical skills and data-driven mindset.

Responsabilidades

• Develop and implement digital marketing strategies to drive traffic and revenue.
• Oversee SEO, SEM, paid social, email, affiliate, and content marketing.
• Manage the digital marketing budget to maximize ROI.
• Lead and mentor the digital marketing team.
• Report performance to senior management with actionable insights.

Conocimientos

Leadership

Digital marketing

Analytical skills

Team management

Educación

Bachelor's degree in Marketing

Master's degree preferred

Herramientas

Google Analytics

Adobe Analytics

A/B Testing

CRM Systems

Marketing Automation

Descripción del empleo

Head of Digital Marketing - E-commerce Growth

Our client, a rapidly growing online retail platform, is looking for a visionary Head of Digital Marketing to lead their e-commerce growth strategies from their Bekasi headquarters. This key leadership position requires a results-driven marketer with extensive experience in all facets of digital marketing, SEO, SEM, social media, content marketing, and conversion rate optimization. You will be responsible for developing and executing innovative digital marketing campaigns to drive customer acquisition, engagement, and retention, ultimately accelerating online sales and brand visibility. The ideal candidate is a strategic thinker with a deep understanding of the e-commerce landscape, a passion for data-driven decision-making, and a proven ability to lead and inspire a dynamic marketing team. This role offers a significant opportunity to shape the digital presence of a thriving online business and contribute directly to its continued success. The position involves a Hybrid work model, offering flexibility while ensuring strong team collaboration.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Oversee all digital marketing channels, including SEO, SEM, paid social media advertising, email marketing, affiliate marketing, and content marketing.
• Manage and optimize the digital marketing budget to maximize ROI and achieve key performance indicators (KPIs).
• Lead and mentor the digital marketing team, fostering a data-driven and performance-oriented culture.
• Analyze campaign performance, website analytics, and customer behavior data to identify insights and optimize strategies.
• Develop and execute A/B testing strategies for website elements, landing pages, and marketing campaigns to improve conversion rates.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with product, sales, and creative teams to ensure cohesive brand messaging and customer experience.
• Manage relationships with external agencies and technology partners.
• Report on digital marketing performance to senior management, providing actionable recommendations.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Master's degree preferred.
• Minimum of 7-10 years of experience in digital marketing, with at least 3 years in a leadership role within the e-commerce sector.
• Proven track record of successfully driving significant growth in online sales and customer acquisition through digital channels.
• Expertise in SEO, SEM, PPC advertising, social media marketing, content strategy, and email marketing automation.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, and other web analytics platforms.
• Experience with A/B testing tools and conversion rate optimization (CRO) techniques.
• Excellent leadership, team management, and communication skills.
• Proficiency in marketing automation tools and CRM systems.
• Familiarity with e-commerce