Digital Growth & E-Commerce Leader: Revenue & CRO

InterContinental 62s Group plc; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

InterContinental Jakarta Pondok Indah is seeking an experienced digital growth and e-commerce leader to drive online revenue and digital commercial performance across Rooms, Restaurants & Bars, Weddings, Meetings & Events.

The ideal candidate brings 5+ years in consumer-led digital environments, with a track record in paid and organic acquisition, CRM, lifecycle marketing and CRO. This executive role emphasizes revenue metrics, channel mix, and data-driven decision making.

Qualifications

• Experience across e-commerce, digital growth, performance marketing, CRM or digital commercial functions in consumer-led business.
• Ownership of online revenue and digital performance beyond marketing activity.
• Experience managing customer journey from acquisition to retention and reactivation.
• Strong understanding of e-commerce trading metrics like traffic, conversion, AOV, CAC and repeat purchase.
• Proven track record developing paid acquisition across search, social, display and other channels.
• Knowledge of SEO, GEO and AEO driving organic acquisition and discoverability.
• Experience in customer segmentation, CRM and lifecycle marketing strategies.
• Experience using experimentation, A/B testing and CRO to improve performance.
• Ability to translate data into actionable growth strategies.

Responsibilities

• Own online revenue growth and digital commercial performance.
• Oversee digital customer journeys from acquisition through conversion, retention and reactivation.
• Develop and optimize paid acquisition across multiple channels.
• Drive organic acquisition through SEO and GEO strategies.
• Lead CRM and lifecycle marketing initiatives and segmentation.
• Apply testing and CRO to lift revenue and ROAS.
• Manage digital agencies and technology partners with budget accountability.
• Identify underperforming funnel areas and implement measurable improvements.

Skills

E-commerce strategy

Digital growth

Performance marketing

CRM & lifecycle

A/B testing

Data analytics

Agency management

Conversion optimization

ROAS optimization

CAC management

Job description

InterContinental Jakarta Pondok Indah is seeking an experienced digital growth and e-commerce leader to drive online revenue and digital commercial performance across Rooms, Restaurants & Bars, Weddings, Meetings & Events.

The ideal candidate brings 5+ years in consumer-led digital environments, with a track record in paid and organic acquisition, CRM, lifecycle marketing and CRO. This executive role emphasizes revenue metrics, channel mix, and data-driven decision making.