Digital Commerce Growth Manager(D2C)

TNP Group (Mooimom); Jakarta Pusat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

TNP Group is seeking a D2C growth-focused professional to own website revenue and traffic for MOOIMOM, MUGU, and MomCozy. You will drive migration from marketplace to direct channels, improve SEO and AI search visibility, and partner with IT/UI teams to optimize the customer journey.

You will lead paid media initiatives, build actionable dashboards, and present insights to the VP of Sales & Marketing. On-site in Kelapa Gading, you’ll collaborate across marketing, IT, and product teams.

Qualifications

• 3-5 years in e-commerce, digital marketing, or D2C/website commerce.
• Hands-on experience with GA4, Search Console, and GTM.
• Working knowledge of SEO and paid media (Google Ads, Meta Ads).
• Comfort working with IT and UI/UX teams to improve a website.
• Familiarity with Shopee and TikTok Shop.
• Proactive, structured, and a good communicator.
• Willing to work on-site in Kelapa Gading.

Responsibilities

• Own website revenue and traffic targets across MOOIMOM, MUGU, and MomCozy.
• Shape Marketplace-to-D2C migration and build loyalty/CRM mechanisms.
• Improve organic visibility and AI search strategies.
• Partner with UI/UX to optimize journey and run A/B tests.
• Plan and manage paid media campaigns and track ROAS/CAC.
• Build dashboards and convert data into actionable insights for Head of Marketing.
• Lead a website executive and represent D2C in cross-functional discussions.

Skills

GA4

Search Console

Google Tag Manager

SEO

Paid media management

Cross-functional collaboration

Strong communication

On-site collaboration in Kelapa Gading

Tools

Google Ads

Meta Ads

YouTube Ads

Job description

TNP Group is the home of MOOIMOM, MUGU, and MomCozy. Our marketplace business is strong, and now we're building our own website into a real growth engine: more traffic, higher conversion, and customers who come back to us directly. This role owns that mission.

You'll work with IT, UI/UX, Marketplace, Marketing, Content, and Livestream teams, report to VP of Sales & Marketing, and have real ownership of numbers, not just reports.

What you'll drive

• D2C revenue & growth: Own website revenue and traffic targets across MOOIMOM, MUGU, and MomCozy, driven by performance data, market trends, and competitive insights.
• Marketplace-to-D2C migration: Shape the strategy to move customers from Shopee and TikTok Shop to our website, build loyalty and CRM mechanisms for repeat purchase, and align with the Marketplace team to avoid cannibalization.
• Search visibility (SEO & AI Search): Improve organic visibility and help us become one of the first mother & baby brands to build an AEO/GEO approach for Google AI Overviews, ChatGPT, Perplexity, and Gemini.
• Conversion & customer experience: Partner with UI/UX to improve the journey from landing page to checkout, and run A/B tests to lift conversion rate and AOV.
• Paid media: Plan and manage acquisition campaigns (Google, Meta, YouTube, programmatic) and track ROAS and CAC alongside our performance team.
• Insights & reporting: Build dashboards with GA4, Search Console, and other tools, and turn data into clear recommendations for the Head of Marketing.
• Team: Lead a website executive and represent the D2C channel in cross-functional discussions.

You might be a great fit if you have :

• 3-5 years in e-commerce, digital marketing, or D2C/website commerce, with a track record of growing online sales.
• Hands-on experience with GA4, Search Console, and Google Tag Manager.
• Working knowledge of SEO and paid media (Google Ads, Meta Ads).
• Comfort working with IT and UI/UX teams to improve a website.
• Familiarity with Shopee and TikTok Shop.
• Proactive, structured, and a good communicator.
• Willing to work on-site in Kelapa Gading.

Nice-to-have

• Experience in mother & baby, fashion, or consumer goods.
• Exposure to CRO, UX flow, or A/B testing.
• Curiosity about AI Search Optimization (AEO/GEO). We'll learn this together.
• Certifications (Google Ads, Meta Blueprint, GA4), but real portfolio results matter more.
• You use AI tools like ChatGPT, Gemini, or Claude to speed up analysis and research.
• A growth story you can point to: You'll build the D2C channel of a leading mother & baby house of brands, with results you can show.
• A clear career path: This role is designed as a stepping stone to senior D2C and growth leadership.