Digital Advertising Specialist (Mandarin Speaker)

PT Dupoin Group Indonesia; Jakarta Selatan; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

PT Dupoin Group Indonesia is seeking a digital advertising specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and TikTok. You will analyze performance data, prepare reports, and translate insights into actionable optimization strategies to drive growth.

You will collaborate with the design team to create high-converting creatives and monitor ad quality and approval rates across platforms, with a focus on ROI and efficiency.

Qualifications

• Bachelor's degree or higher in Marketing or related field.
• 1–3 years in digital advertising or performance marketing.
• Mandarin Chinese required for daily team communication.
• Experience managing campaigns on Google Ads, Meta, and TikTok.
• Strong ROI optimization and analytics skills.
• Proficient in Excel; able to translate data into action.

Responsibilities

• Plan, execute, monitor, and optimize digital advertising campaigns across Google Ads, Meta Ads, and TikTok.
• Analyze performance metrics and prepare reports to evaluate campaign effectiveness.
• Translate data into actionable optimization strategies to drive growth.
• Collaborate with design team to develop high-converting ad creatives.
• Monitor creative approval rates and improve creative quality.
• Conduct competitor analysis and market research.
• Explore new formats and channels, including short-form videos, feed ads, and display ads.
• Ensure activities align with brand guidelines and business objectives.

Skills

Campaign optimization

Analytics

Excel

Communication

Multi-campaign management

Chinese Mandarin

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Google Ads

Meta Ads

TikTok Ads

Excel

Job description

Plan, execute, monitor, and optimize digital advertising campaigns across Google Ads (Search, UAC, YouTube, and Display), Meta Ads, and TikTok Ads, with a strong focus on maximizing ROI and campaign performance

Analyze advertising performance metrics and prepare regular reports to evaluate campaign effectiveness and identify areas for improvement

Translate campaign data into actionable insights and optimization strategies to improve advertising efficiency and drive business growth

Work closely with the design team to develop engaging, high-converting ad creatives based on audience behavior, market trends, and campaign performance

Monitor creative approval rates and identify opportunities to improve creative quality and advertising performance across platforms

Conduct competitor analysis and market research to identify emerging trends, audience opportunities, and new advertising strategies

Explore, test, and implement new advertising formats and channels, including short-form videos, feed ads, and display ads

Ensure all advertising activities align with the company's brand guidelines, marketing strategies, and business objectives

Requirements:

Bachelor's degree or above in Marketing, Advertising, Communications, Business, or a related field

Minimum 1–3 years of experience in digital advertising, performance marketing, media buying, or advertising optimization

Proficient in Chinese (Mandarin) is mandatory for daily communication, coordination, and reporting with the team

Hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, and TikTok Ads

Strong understanding of performance marketing, ROI optimization, campaign management, and advertising analytics

Proficient in Microsoft Excel and capable of analyzing and interpreting advertising performance data

Strong analytical thinking, attention to detail, and problem-solving skills, with the ability to translate data into actionable optimization strategies

Good understanding of digital advertising trends, audience targeting, and creative performance optimization

Strong communication and cross-functional collaboration skills

Ability to manage multiple campaigns simultaneously in a fast-paced and target-driven environment