Perfomance Marketing Supervisor (Personal Care)

Brighty Official; Bekasi; On-site; IDR 9,999,999,999; Full time

Job summary

Brighty Official in Indonesia seeks a seasoned Performance Marketing Lead to drive multi-channel campaigns across Meta, TikTok, Google, and Shopee, owning strategy, budgeting, and optimization for GMV growth and ROAS across brands.

You will mentor a team of specialists, collaborate with E-Commerce, Creative, and Brand teams, and push continuous experimentation to improve CAC and conversion rates in local and regional markets.

Qualifications

• Proven track record in performance marketing across multiple channels.
• Experience managing large advertising budgets with measurable ROAS/GMV impact.
• Strong analytical and strategic thinking with ability to optimize CAC and conversions.

Responsibilities

• Lead performance marketing strategy across Meta, TikTok, Google, and marketplace ads.
• Own media planning, budget allocation, and campaign optimization across brands and channels.
• Analyze full-funnel performance and improve ROAS, CAC, and conversion growth.
• Stay ahead of platform trends and implement new advertising solutions for local and regional markets.
• Collaborate with E-Commerce, Creative, KOL, and Brand teams to deliver integrated campaigns.
• Drive experimentation in audiences, creatives, bidding, and conversions.
• Lead and develop a team of Performance Marketing Specialists to hit targets.

Skills

Performance marketing

Team leadership

Budget management

Analytics

Strategic thinking

Tools

Meta Ads

TikTok Ads

Google Ads

Shopee Ads

TikTok Shop Ads

Job description

• Lead performance marketing strategy across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads to drive GMV, revenue, and business growth.
• Own media planning, budget allocation, and campaign optimization across multiple brands and channels.
• Analyze full-funnel performance and identify opportunities to improve ROAS, conversion rate, customer acquisition, and overall campaign efficiency.
• Stay ahead of platform trends, algorithm updates, and emerging advertising solutions to maximize performance across local and regional markets.
• Collaborate closely with E-Commerce, Creative, KOL, and Brand teams to deliver integrated, high-performing campaigns.
• Drive continuous experimentation through audience, creative, bidding, and conversion optimization initiatives.
• Lead, mentor, and develop a team of Performance Marketing Specialists while ensuring delivery of commercial targets.

Requirements

• Minimum 4 years of experience in Performance Marketing, Media Buying, or Growth Marketing, preferably within beauty, retail, FMCG, or e-commerce industries.
• Proven hands-on experience managing Meta Ads, TikTok Ads, Google Ads, Shopee Ads, and TikTok Shop Ads.
• Strong experience handling and optimizing high-value advertising budgets (IDR 1B+ per month).
• Deep understanding of advertising algorithms, attribution, audience targeting, bidding strategies, and performance optimization.
• Experience managing multi-brand or multi-channel campaigns with a strong focus on GMV, ROAS, CAC, and conversion growth.
• Prior experience leading and developing teams of 3+ members.
• Exposure to regional or international campaign management is highly preferred, particularly for Malaysia, Thailand, and the Philippines.
• Strong analytical, strategic thinking, and stakeholder management skills.