Digital Marketing Specialist (International)

Confidential; Indonesia; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Confidential is seeking a seasoned Digital Marketing Lead to drive regional campaigns across social, search and content channels. You will translate market insights into localized strategies, manage content production, and optimize performance with Google Ads, Meta, and TikTok.

Collaborate with Brand, Export, KOLs and agencies to align initiatives with business goals and cultural nuances. 5+ years in digital marketing across multiple markets, strong copywriting and localization skills, and solid

Qualifications

• 5+ years in digital marketing across multiple international markets.
• Strong understanding of digital strategy, content, influencer, and performance marketing.
• Proficient in Google Ads, Meta Business Suite, and TikTok Ads Manager.
• Strong copywriting, content development, and localization skills.
• Analytical and able to turn consumer and performance data into actionable insights.
• Creative, adaptable, and comfortable navigating different markets and cultures.
• Strong communication and stakeholder management skills.

Responsibilities

• Turn consumer and market insights into localized digital strategies, content, and messaging.
• Monitor consumer behavior, cultural trends, and competitors to identify market opportunities.
• Develop and localize content across social media, influencer, and performance marketing channels.
• Plan and execute digital campaigns across Meta, TikTok, YouTube, and Google Ads.
• Collaborate with Brand, Export, KOLs, creators, agencies, and other partners.
• Share market and campaign insights to improve future strategies.

Skills

Digital marketing

Localization

Content creation

Campaign management

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Business Suite

TikTok Ads Manager

Job description

What will you do

Market Insights & Localization

• Turn consumer and market insights into localized digital strategies, content, and messaging.
• Monitor consumer behavior, cultural trends, and competitors to identify market opportunities.

Content & Campaign

• Develop and localize content across social media, influencer, and performance marketing channels.
• Plan and execute digital campaigns across Meta, TikTok, YouTube, and Google Ads.
• Collaborate with Brand, Export, KOLs, creators, agencies, and other partners.

Performance & Optimization

• Monitor campaign performance and analyze engagement, conversion, and ROI.
• Optimize content, campaigns, and media investment based on performance insights.

Cross-Functional Collaboration

• Work with Export, Brand, and other stakeholders to align digital initiatives with market and business objectives.
• Share market and campaign insights to improve future strategies.

What are we looking for

• Bachelor's degree in Marketing, Communications, Business, or related fields.
• 5+ years of experience in Digital Marketing, preferably across multiple international markets.
• Strong understanding of digital strategy, content, influencer, and performance marketing.
• Proficient in Google Ads, Meta Business Suite, and TikTok Ads Manager.
• Strong copywriting, content development, and localization skills.
• Analytical and able to turn consumer and performance data into actionable insights.
• Creative, adaptable, and comfortable navigating different markets and cultures.
• Strong communication and stakeholder management skills.
• Comfortable working in a fast-paced, cross-cultural environment.