Data-Driven CRM Strategy Lead

PT Plaza Nusantara Realti; Jakarta Utara; On-site; IDR 144,000,000 - 300,000,000; Full time

Job summary

PT Plaza Nusantara Realti is seeking a CRM professional to design and execute customer lifecycle strategies in Jakarta, enhancing acquisition, retention, and loyalty across channels.

You will manage CRM platforms, segment audiences, automate workflows, plan campaigns via email, SMS, and messaging, analyze data to increase customer lifetime value, and collaborate with marketing, sales, and service teams to optimize the customer journey.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• Minimum 3 years experience in CRM, customer lifecycle, digital marketing, or related roles.
• Hands-on experience with CRM platforms (Salesforce, HubSpot, Zoho, Dynamics, etc.).
• Strong understanding of CRM systems and customer databases.
• Proficiency with analytics tools (Excel, Google Analytics, Power BI/Tableau).
• Knowledge of automation workflows, customer journey mapping, and segmentation strategies.
• Ability to interpret customer data and translate insights into actions.
• Experience with loyalty program management.
• Background in e-commerce, SaaS, retail, fintech, or similar industries.
• Strong analytical and problem-solving abilities.
• Excellent communication and cross-functional collaboration skills.
• Project management capability and attention to detail.
• Customer-centric mindset with strategic thinking.

Responsibilities

• Develop and execute CRM strategies to improve customer acquisition, retention, and loyalty.
• Manage CRM systems, ensuring accurate data, segmentation, and automation workflows.
• Plan and run targeted customer campaigns (email, SMS, WhatsApp, push).
• Analyze customer data to generate insights and improve customer lifetime value.
• Collaborate with marketing, sales, and customer service to enhance the overall customer journey.
• Develop and optimize loyalty and retention programs.
• Monitor campaign performance and report KPIs to management.

Skills

CRM strategy

Data analytics

Campaign planning

Customer segmentation

Automation workflows

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

Salesforce

HubSpot

Zoho

Microsoft Dynamics

Power BI

Tableau

Job description

PT Plaza Nusantara Realti is seeking a CRM professional to design and execute customer lifecycle strategies in Jakarta, enhancing acquisition, retention, and loyalty across channels.

You will manage CRM platforms, segment audiences, automate workflows, plan campaigns via email, SMS, and messaging, analyze data to increase customer lifetime value, and collaborate with marketing, sales, and service teams to optimize the customer journey.