CRM & Loyalty Program Manager - Speedwork

Gtech; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Gtech seeks a CRM & Loyalty Program Manager for Speedwork in Jakarta on-site. This role leads CRM strategy, data governance, loyalty programs, and customer analytics to deepen engagement and lifetime value across consumer touchpoints.

The ideal candidate has extensive experience in CRM, analytics, and loyalty programs, with strong leadership, data-driven mindset, and proficiency in CRM platforms and BI tools.

Qualifications

• Bachelor’s degree required; postgraduate degree or relevant certification is a plus.
• 6–8 years of relevant CRM, Customer Analytics, Loyalty, Marketing Analytics, Customer Experience, or related fields.
• 2–3 years of experience in a managerial or team leadership role.
• Proven experience managing CRM campaigns, customer segmentation, lifecycle programs, and consumer databases.
• Strong experience leveraging customer, transaction, digital behavior, and campaign data to drive commercial insights.
• Proficient in CRM, CDP, marketing automation, BI, or analytics tools.
• Experience in loyalty, retention, churn prevention, cross-selling, and customer reactivation is preferred.
• Experience in B2C, retail, automotive, e-commerce, financial services, telecommunications, or other consumer-focused industries is an advantage.

Responsibilities

• Develop and execute Consumer CRM strategy aligned with marketing, digital ecosystem, and business priorities to drive acquisition, engagement, retention, loyalty, and transaction growth.
• Lead consumer data management and governance, ensuring a unified customer database and single customer view.
• Develop customer segmentation and profiling to support targeted initiatives.
• Design and manage CRM and lifecycle campaigns including onboarding, engagement, cross-selling, retention, loyalty, and reactivation with ongoing testing.
• Manage and optimize loyalty programs by analyzing behavior, rewards, and economics to increase participation and lifetime value.
• Lead customer analytics, reporting, and insights, developing dashboards and translating data into actionable recommendations.
• Lead CRM capability and team development by managing platforms, automation, data initiatives, cross-functional projects, and developing team capabilities.

Skills

CRM campaigns

Customer segmentation

Lifecycle programs

Data analytics

Marketing analytics

Customer experience

Business insights

Education

Bachelor's degree

Postgraduate degree or relevant certification

Tools

CRM platforms

CDP

Marketing automation

BI

Analytics tools

Job description

CRM & Loyalty Program Manager - Speedwork

Jakarta - Onsite

About the Role

The CRM & Analytics Manager is responsible for developing and managing CRM, customer lifecycle, loyalty, personalization, and analytics initiatives. The role leverages consumer and business data to drive targeted engagement, improve customer acquisition, retention, loyalty, and lifetime value, while supporting data-driven decisions and strengthening Speedwork’s digital ecosystem. The role also leads CRM & Data Specialist and ensures effective data management, governance, and performance measurement.

Role Description

Develop and execute Consumer CRM strategy aligned with marketing, digital ecosystem, and business priorities to drive acquisition, engagement, retention, loyalty, and transaction growth.

Lead consumer data management and governance, ensuring an integrated, accurate, and reliable customer database and single customer view across relevant systems and touchpoints.

Develop customer segmentation and profiling based on demographics, behavior, transaction history, engagement, value, and lifecycle to support targeted business and marketing initiatives.

Design and manage CRM & lifecycle campaigns including onboarding, engagement, cross-selling, retention, churn prevention, loyalty, and reactivation, with continuous testing and optimization.

Manage and optimize loyalty programs by analyzing customer behavior, program performance, rewards, and economics to increase participation, transaction frequency, and customer lifetime value.

Lead customer analytics, reporting, and insights by analyzing customer, campaign, transaction, and loyalty performance, developing dashboards, and translating data into actionable business recommendations.

Lead CRM capability and team development by managing CRM platforms, automation, personalization, data initiatives, cross-functional projects, and developing team capabilities to ensure effective and timely delivery.

Role Requirement

Bachelor’s degree required; postgraduate degree or relevant certification is a plus.

6–8 years of relevant experience in CRM, Customer Analytics, Loyalty, Marketing Analytics, Customer Experience, or related fields.

2–3 years of experience in a managerial or team leadership role.

Proven experience managing CRM campaigns, customer segmentation, lifecycle programs, and consumer databases.

Strong experience in leveraging customer, transaction, digital behavior, and campaign data to drive commercial insights and business outcomes.

Proficient in CRM, CDP, marketing automation, BI, or analytics tools.

Experience in loyalty, retention, churn prevention, cross-selling, and customer reactivation is preferred.

Experience in B2C, retail, automotive, e-commerce, financial services, telecommunications, or other consumer-focused industries is an advantage.

When we stand united, there’s nothing we can’t achieve.

Leading the future of technology with innovative solutions that transform businesses and drive sustainable growth.

GDC (Gtech Development Center),Jl. Jend. Sudirman No.15, Sukasari, Kec.Tangerang, Kota Tangerang, Banten 15118, Indonesia