CRM Strategy & Engagement Lead

JSI Group; Jakarta Utara; On-site; IDR 350,000,000 - 500,000,000; Full time

Job summary

PT Jakarta Setiabudi Internasional Tbk (JSI) is seeking a Customer Relationship Management Manager to strengthen customer engagement, loyalty, and retention by leveraging customer data, digital insights, and analytics. You will collaborate with Marketing, Sales, and Operations to turn insights into actionable CRM initiatives, drive growth, optimize the customer journey, and report on performance.

This role requires a strategic, analytical professional with 3–5 years' CRM and digital marketing

Qualifications

• Minimum 3–5 years of experience in CRM, Customer Experience, Digital Marketing, or related fields.
• Familiar with CRM systems, customer database management, and customer analytics.
• Familiar with social media performance tracking and website analytics.
• Strong analytical and reporting skills, with proficiency in Excel.
• Excellent communication and interpersonal abilities; able to collaborate across departments.

Responsibilities

• Manage and maintain customer database and information.
• Develop customer engagement, retention, and loyalty programs.
• Monitor customer feedback, satisfaction, and behavior.
• Analyze customer data and digital insights to support decisions.
• Coordinate and monitor digital advertising activities and campaigns.
• Work with Marketing, Sales, and Operations to improve customer experience.
• Prepare reports on CRM performance and campaign effectiveness.
• Provide recommendations to improve acquisition, engagement, and retention.

Skills

Analytical thinking

Data-driven

Communication skills

Cross-functional collaboration

Proactive

Education

Bachelor's degree in Marketing, Business, Management, Communication, or related field

Tools

CRM systems

Google Analytics/GA4

Microsoft Excel

Job description

PT Jakarta Setiabudi Internasional Tbk (JSI) is seeking a Customer Relationship Management Manager to strengthen customer engagement, loyalty, and retention by leveraging customer data, digital insights, and analytics. You will collaborate with Marketing, Sales, and Operations to turn insights into actionable CRM initiatives, drive growth, optimize the customer journey, and report on performance.

This role requires a strategic, analytical professional with 3–5 years' CRM and digital marketing