Lifecycle CRM Lead: Personalization & Growth

FinAccel; Jakarta Pusat; On-site; IDR 250,000,000 - 520,000,000; Full time

Job summary

Kredivo is seeking a CRM Manager to own end-to-end lifecycle CRM and user journeys, focusing on increasing transacting and retention through segmentation and personalized targeting across push, in-app, email, and WhatsApp where relevant.

You will collaborate across Product, Marketing, and Data to design measurable, scalable campaigns, leveraging data-driven insights and creative experimentation in a fast-paced environment.

Qualifications

• 4+ years in CRM/Lifecycle/Retention roles in tech.
• Proven lifecycle campaigns with measurable business impact (conversion/transaction/retention).
• Creative + analytical blend with ability to evaluate performance (cohorts, uplift, incrementality).
• Ownership mindset with a proactive, execution-focused approach.
• Comfort with data; SQL is a plus or willingness to learn quickly.

Responsibilities

• Own CRM strategy & performance for user segments with clear targets on transacting rate and retention.
• Plan and execute CRM for product feature launches: audience strategy, targeting, messaging, channel orchestration, and post-launch optimization.
• Design lifecycle journeys: segmentation, triggers, personalization logic, messaging strategy, and channel mix.
• Analyze experiments to close the feedback loop and recommend improvements through data and insights.
• Stay close to local market reality: Indonesia-specific behavior, culture, and channel dynamics to craft resonant messaging.

Skills

CRM lifecycle management

Data analysis

SQL

Cross-functional collaboration

Excel/Google Sheets

Job description

Kredivo is seeking a CRM Manager to own end-to-end lifecycle CRM and user journeys, focusing on increasing transacting and retention through segmentation and personalized targeting across push, in-app, email, and WhatsApp where relevant.

You will collaborate across Product, Marketing, and Data to design measurable, scalable campaigns, leveraging data-driven insights and creative experimentation in a fast-paced environment.