Copywriter: Brand Voice, Ad Copy & Sales Scripts

Sentri Fortuna Sejahtera; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

Sentri Fortuna Sejahtera is seeking a skilled copywriter to craft engaging content that grabs attention and supports our sales team. You will develop ad copy ideas for Meta, TikTok, and Google, and maintain a consistent brand voice across channels.

You will write sales scripts, create product descriptions and promotional materials, and research audiences and competitors to find strong insights. The ideal candidate has 1–3+ years of copywriting experience, strong Indonesian writing skills, and

Qualifications

• 1–3+ years of copywriting experience.
• Fluent Indonesian writing with functional English.
• Knowledge of AIDA and PAS frameworks and sales funnels.

Responsibilities

• Develop copy ideas and angles for ads (Meta, TikTok, Google) with multiple variations for A/B testing.
• Build and maintain brand tone of voice across all channels.
• Write chat scripts for the sales/CS team: opening, handling objections, follow-up, closing.
• Write product copy: descriptions, USPs, sales pages, and promo materials.
• Research audiences, competitors, and customer feedback to find strong insights.

Skills

Copywriting

Copywriting frameworks (AIDA/PAS)

Sales funnels

Bahasa Indonesia writing

Functional English

Job description

Sentri Fortuna Sejahtera is seeking a skilled copywriter to craft engaging content that grabs attention and supports our sales team. You will develop ad copy ideas for Meta, TikTok, and Google, and maintain a consistent brand voice across channels.

You will write sales scripts, create product descriptions and promotional materials, and research audiences and competitors to find strong insights. The ideal candidate has 1–3+ years of copywriting experience, strong Indonesian writing skills, and