Ads Copywriter

PT Tentang Anak Bahagia; Daerah Khusus Ibukota Jakarta; On-site; IDR 186,372,745 - 279,559,118; Full time

Job summary

A leading children's education and product company in Indonesia is looking for an experienced Copywriter. You will craft engaging ad copy across various platforms, conduct market research, and collaborate closely with marketing teams to develop effective campaigns. The ideal candidate has at least 3 years of experience in copywriting and a strong understanding of SEO principles. Join us in making a difference for children in Indonesia.

Qualifications

• Proven experience as a copywriter or related role in media, consumer goods, retail industry.
• Minimal 3 years of working experience as a copywriter.
• Exceptional writing, editing and proofreading skills.

Responsibilities

• Write and refine ad copy for various formats including digital and print.
• Conduct research to understand target audience and market trends.
• Collaborate with marketing teams to develop effective ad campaigns.

Skills

Writing

Editing

Proofreading

SEO Knowledge

Research

Job description

Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.

Tentang Anak, at its core, is driven by a mission to advance the well‑being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.

Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best‑sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.

Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?

Job Responsibilities

• Write and refine ad copy for various formats, including digital ads (display, social media, search engines), print ads, and other marketing materials.
• Write clear, attractive copy with a distinct voice to attract customer attention.
• Conduct research to understand the target audience, product features, market trends, and competitive landscape to create relevant and impactful messaging.
• Collaborate with marketing teams, designers, commerce and other stakeholders to develop cohesive and effective ads campaigns.
• Develop multiple versions of ads copy to test effectiveness and optimize performance based on data‑driven insights.
• Use SEO principles (incorporating relevant keywords and phrases into copy to enhance search engine visibility and drive traffic) to maximize copy’s reach.
• Contribute to the development of creative concepts and ideas for ad campaigns.
• Analyze ad performance metrics and make adjustments to improve the effectiveness of the copy.

Qualifications

• Proven experience as a copywriter or related role in media, consumer goods, retail industry.
• Minimal 3 years of working experience as copywriter.
• Exceptional writing, editing and proofreading skills with the ability to craft persuasive and engaging copy.
• Ability to generate original ideas and concepts that capture attention and drive action.
• Ability to adjust writing style and tone based on different platforms, audiences, and campaign goals.
• Experience with ads platforms and analytics tools can also be beneficial.