Commercial Sales Representative

PT Biotek Solusi Utama; Jakarta Barat; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

PT Biotek Solusi Utama is seeking a proactive, target-driven Commercial Sales Representative to expand our aquaculture diagnostics portfolio across Indonesia. You will drive sales of ELISA and microbiology test kits to farms, hatcheries, processing plants, and labs, focusing on shrimp, fish, and crab sectors.

The role emphasizes prospecting, closing deals, and revenue growth, with responsibilities in territory growth, account management, and market intelligence.

Qualifications

• 5+ years of successful B2B sales in agriculture, veterinary supplies, life science reagents, or related industries.
• High-level understanding of ELISA diagnostic kits and testing in aquaculture environments.
• Proven ability to manage a pipeline, negotiate contracts, and close commercial deals.
• Willingness to travel to client sites, production facilities, hatcheries, and industry events.

Responsibilities

• Sales Execution & Territory Growth: Proactively prospect, identify, and close new sales opportunities across target aquaculture segments.
• Account Management & Customer Engagement: Build and maintain relationships with key decision-makers; present product value and pricing.
• Market Intelligence & Business Development: Track demand trends, represent the company at trade shows, provide sales forecasting and pipeline feedback.

Skills

B2B sales

Key account management

Negotiation

Travel readiness

Tools

ELISA kits

Diagnostic reagents

Laboratory validation support

Job description

We are seeking a proactive, target-driven Commercial Sales Representative to expand our customer base in the aquaculture industry. In this role, you will be responsible for driving sales of our diagnostic product portfolio—primarily ELISA (Enzyme-Linked Immunosorbent Assay) and microbiology test kits to commercial farms, hatcheries, processing plants, and diagnostic labs across the shrimp, fish, and crab sectors. This is a commercial role focused on prospecting, closing deals, and driving revenue growth rather than lab-bench troubleshooting.

Key Responsibilities

Job Summary

We are seeking a proactive, target-driven Commercial Sales Representative to expand our customer base in the aquaculture industry. In this role, you will be responsible for driving sales of our diagnostic product portfolio—primarily ELISA (Enzyme-Linked Immunosorbent Assay) and microbiology test kits to commercial farms, hatcheries, processing plants, and diagnostic labs across the shrimp, fish, and crab sectors. This is a commercial role focused on prospecting, closing deals, and driving revenue growth rather than lab-bench troubleshooting.

1. Sales Execution & Territory Growth

• Proactively prospect, identify, and close new sales opportunities across target aquaculture segments (shrimp, fish, and crab farms, commercial hatcheries, and diagnostic labs).

• Manage the complete B2B sales cycle from cold outreach and lead qualification to pricing proposals, contract negotiation, and closing.

• Meet and exceed quarterly and annual sales targets through aggressive market penetration and account development.

2. Account Management & Customer Engagement

• Build and maintain long-term relationships with key decision-makers, farm managers, procurement officers, and lab heads.

• Present product value propositions, pricing structures, and kit features clearly to prospective buyers.

• Coordinate with internal technical support and R&D team to handle deep technical inquiries or complex laboratory validations for clients.

3. Market Intelligence & Business Development

• Track industry demand, disease outbreak trends, biosecurity needs, and competitor pricing within the aquaculture market.

• Represent the company at aquaculture trade shows, industry exhibitions, and regional networking events.

• Provide accurate sales forecasting, pipeline tracking, and customer feedback to commercial leadership.

Qualifications & Experience

Required:

• 5+ years of successful B2B sales, key account management, or business development experience in agriculture, veterinary supplies, life science reagents, or related industries.
• High-level operational understanding of ELISA diagnostic kits and how testing is utilized in livestock, food safety, or aquaculture environments.
• Proven ability to manage a pipeline, negotiate contracts, and close commercial deals.
• Willingness to travel to client sites, production facilities, hatcheries, and industry events as needed.

Preferred:

• Established network or sales experience within the aquaculture sector (shrimp, tilapia, marine fish, or crab production) - preferred.
• Experience selling consumable testing products or diagnostic reagents - preferred.