Chief Digital Experience & DOOH Innovation Lead

Taman Safari Indonesia

Jakarta Selatan

On-site

IDR 300,000,000 - 600,000,000

Full time

11 days ago

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Job summary

Taman Safari Indonesia is seeking a strategic leader to drive digital experiences across the park, including DOOH and AI avatar projects. You will manage content, shopper engagement, and advertising initiatives to support revenue and visitor satisfaction.

The role requires strong leadership, project management, and a customer-centric mindset, with a passion for emerging digital technologies and AI.

Qualifications

Bachelor's degree in Marketing, Digital Business, Communications, Technology, or related field.
Proven experience in digital experience, digital media, DOOH, content, advertising, or related field.
Strong business perspective and strategic thinking.
Strong leadership, communication, and project management skills.
Customer-centric mindset with strong problem-solving abilities.
Innovative and adaptable, with an interest in emerging digital technologies and AI.
Experience in managing digital projects and cross-functional teams.

Responsibilities

Lead and manage Digital Out-of-Home (DOOH) initiatives across the park.
Develop and oversee AI Avatar initiatives to enhance visitor engagement.
Manage digital content and ensure its relevance to the visitor experience.
Develop and improve digital customer experience across the park.
Manage digital advertising initiatives to support engagement and revenue generation.
Monitor engagement, DOOH revenue, and visitor satisfaction to evaluate performance.
Lead projects from planning through implementation while ensuring alignment with business objectives.