Head of Digital Experience & DOOH

Taman Safari Indonesia; Jakarta Selatan; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Taman Safari Indonesia is seeking a strategic leader to drive digital experiences across the park, including DOOH and AI avatar projects. You will manage content, shopper engagement, and advertising initiatives to support revenue and visitor satisfaction.

The role requires strong leadership, project management, and a customer-centric mindset, with a passion for emerging digital technologies and AI.

Qualifications

• Bachelor's degree in Marketing, Digital Business, Communications, Technology, or related field.
• Proven experience in digital experience, digital media, DOOH, content, advertising, or related field.
• Strong business perspective and strategic thinking.
• Strong leadership, communication, and project management skills.
• Customer-centric mindset with strong problem-solving abilities.
• Innovative and adaptable, with an interest in emerging digital technologies and AI.
• Experience in managing digital projects and cross-functional teams.

Responsibilities

• Lead and manage Digital Out-of-Home (DOOH) initiatives across the park.
• Develop and oversee AI Avatar initiatives to enhance visitor engagement.
• Manage digital content and ensure its relevance to the visitor experience.
• Develop and improve digital customer experience across the park.
• Manage digital advertising initiatives to support engagement and revenue generation.
• Monitor engagement, DOOH revenue, and visitor satisfaction to evaluate performance.
• Lead projects from planning through implementation while ensuring alignment with business objectives.

Skills

DOOH

Digital experience

Advertising

Content management

AI interest

Leadership

Project management

Cross-functional teams

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Business

Bachelor's degree in Communications

Job description

• Lead and manage Digital Out-of-Home (DOOH) initiatives across the park.
• Develop and oversee AI Avatar initiatives to enhance visitor engagement.
• Manage digital content and ensure its relevance to the visitor experience.
• Develop and improve digital customer experience across the park.
• Manage digital advertising initiatives to support engagement and revenue generation.
• Monitor engagement, DOOH revenue, and visitor satisfaction to evaluate performance.
• Lead projects from planning through implementation while ensuring alignment with business objectives.

Qualifications

• Bachelor's Degree in Marketing, Digital Business, Communications, Technology, or a related field.
• Proven experience in digital experience, digital media, DOOH, content, advertising, or a related field.
• Strong business perspective and strategic thinking.
• Strong leadership, communication, and project management skills.
• Customer-centric mindset with strong problem-solving abilities.
• Innovative and adaptable, with an interest in emerging digital technologies and AI.
• Experience in managing digital projects and cross-functional teams.