Strategic Creative & Digital Experience Lead

Boleh Dicoba Digital; Kota Bandung; On-site; IDR 200,880,000 - 334,800,000; Full time

Job summary

Boleh Dicoba Digital in Bandung, Indonesia, is seeking a senior strategic professional to lead Integrated creative and content strategies across campaigns. You will build audience insights, messaging frameworks, and customer journeys, collaborating with UX/UI, development, and performance teams.

The role focuses on driving growth through cohesive organic and paid strategies, guiding pitches, and mentoring teams while delivering scalable case studies and best practices across creative and digital

Qualifications

• Min. 5 years of experience in creative strategy, communication planning, content strategy, social media, digital experience or related fields.
• Min. 3 years in a senior strategic, consulting, or client-facing role.
• Experience in an integrated, creative, digital agency, consultancy, content company, or brand strategy team.
• Proven experience developing integrated campaigns, content ecosystems, social strategies, or digital customer experiences.
• Strong presentation and stakeholder management skills with experience presenting strategies to senior clients.
• Portfolio demonstrating strategic thinking and successful campaign or digital experience execution.

Responsibilities

• Develop integrated creative, communication, content, and digital experience strategies aligned with client business goals.
• Build audience insights, messaging frameworks, campaign concepts, and customer journey strategies across the marketing funnel.
• Create social media, content, creator/KOL, community, and organic growth strategies across digital platforms.
• Develop website, landing page, and digital experience strategies while collaborating with UX/UI, Development, and Performance teams.
• Define content, engagement, and business measurement frameworks, ensuring organic and paid strategies work together.
• Lead strategic recommendations for client pitches, proposals, and integrated growth initiatives.
• Guide creative direction and collaborate with cross-functional teams to deliver impactful campaign executions.
• Develop strategic methodologies, frameworks, and best practices across creative, content, social, and digital experience.
• Mentor internal teams while building case studies and driving continuous improvement across strategic deliverables.

Skills

Creative strategy

Content strategy

Social media strategy

Digital experience

Audience insights

Campaign concepts

Stakeholder management

Presentation skills

Job description

Boleh Dicoba Digital in Bandung, Indonesia, is seeking a senior strategic professional to lead Integrated creative and content strategies across campaigns. You will build audience insights, messaging frameworks, and customer journeys, collaborating with UX/UI, development, and performance teams.

The role focuses on driving growth through cohesive organic and paid strategies, guiding pitches, and mentoring teams while delivering scalable case studies and best practices across creative and digital