Channel Growth Lead

Soothe Operator; Jakarta Utara; On-site; IDR 216,000,000 - 360,000,000; Full time

Benefits offered by this job

Real budget ownership

Launch and scale a new brand

Close collaboration with founders

Opportunity to grow with the business

Job summary

Soothe Operator is an early-stage consumer health OTC brand in Indonesia preparing for launch. You will own the growth engine for e-commerce, shaping launch strategy on Shopee, TikTok Shop, and other platforms, with responsibility for budgets, ROAS, and scaling initiatives.

You will build and lead the in-house performance team, work closely with founders, and help shape market entry across platforms while mastering marketplace dynamics and business development tasks.

Qualifications

• Min. 3 years of experience managing Shopee and/or TikTok Shop for a D2C brand, e-commerce brand, marketplace-focused business, or e-commerce enabler.

Responsibilities

• Define go-to-market for the business on launch
• Own end-to-end platform operations (Shopee, TikTok Shop) and campaigns
• Run ads and CPAS/Meta ads; manage budgets and ROAS
• Lead growth to monthly GMV targets and build scaling playbooks
• Hire and develop in-house performance team as we grow
• Build direct platform relationships to unlock programs and features
• Assist in market research and marketing materials for stakeholders

Skills

Shopee

TikTok Shop

Growth

Performance marketing

Dashboards

Tools

Meta Ads Manager

Job description

Soothe Operator is an early stage consumer health OTC brand bringing trusted, formulated products to Indonesian consumers.

Our first products are currently undergoing regulatory approval. We're hiring ahead of launch because we believe great e-commerce teams are built before the first sale, not after. You'll play a key role in building the growth engine, operating systems, and marketplace expertise that will scale the business once products go live.

This role is for someone who enjoys turning ideas into reality. You'll have the opportunity to leverage your strengths, experiment with new approaches, and own initiatives that drive real business impact, while gaining exposure to Business Development and helping shape what comes next.

Responsibilities:

Pre-Launch Ownership: Help define how the business goes to market. Design e-commerce (Shopee/TikTok Shop/other platform) launch strategy, allocate budgets, establish growth targets, and build the systems needed to scale from day one

Platform Ownership: End-to-end operations for platforms, listings, ads, vouchers, flash sales, live streaming, affiliates

Performance Marketing: Run ads, and CPAS / Meta ads. Own the budget, optimize ROAS, drive sales

Growth: Own and deliver monthly GMV targets. Build the playbook to scale from launch to category leader

Team Building: Hire and develop the in-house performance team as we grow, start as individual contributor, grow into lead

Platform Relationships: Build direct relationships with platform to unlock programs, features, and visibility

Business Development: Assist in market research for new products, assist in creating marketing / presentation materials for various stakeholders

Requirements:

Experience: min. 3 years of experience managing Shopee and/or TikTok Shop for a D2C brand, e-commerce brand, marketplace-focused business, or e-commerce enabler.

Skills: Fluent in Business Insights dashboards, CTR/CVR/ROAS diagnostics, voucher and campaign mechanics, content briefing

Mindset: Strong sense of ownership, proactive, and comfortable working in a fast-moving, early-stage environment. Able to work independently, prioritize effectively, and make sound decisions in an evolving environment.

Network: Existing relationships with platform teams are a strong plus

Languages: Fluent proficiency in Bahasa Indonesia. Working proficiency in English

What you'll get:

• Real budget ownership and decision-making responsibility
• A key role in launching and scaling a new consumer brand
• Close collaboration with founders and exposure to e-commerce, growth, and business development
• Opportunities to grow alongside the business

Soothe Operator is a consumer health startup focused on researching and formulating innovative consumer health products aimed at relieving everyday pains and discomforts.

Soothe Operator is a consumer health startup focused on researching and formulating innovative consumer health products aimed at relieving everyday pains and discomforts.