Sr. Brand and Marketing Associate

Soothe Operator; Pluit; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Soothe Operator is building a consumer health brand in Indonesia. We are hiring a Senior Brand & Marketing Associate to shape how consumers discover and connect with our brand from day one.

You will define brand strategy, manage campaigns, and collaborate with cross‑functional teams to bring new ideas to life, while driving growth in a fast‑moving startup environment.

Qualifications

• Experience: minimum 3 years in Brand Marketing, Brand Management, Product Marketing, or similar.
• Strong understanding of brand & marketing strategy, campaign planning, consumer insights, storytelling, and project management.
• Mindset: creative, proactive, and highly organized; able to work in a fast‑moving, early‑stage environment.
• Excellent collaboration skills with internal teams and external partners.
• Languages: Indonesian native with working proficiency in English.

Responsibilities

• Define and execute the brand & marketing strategy, positioning, messaging, and identity across all consumer touchpoints.
• Plan and execute marketing campaigns, product launches, and promotional initiatives across online and offline channels.
• Develop creative briefs and work with designers, content creators, and partners to produce brand assets.
• Conduct market research and analyze consumer behaviour to identify growth opportunities and strengthen brand positioning.
• Collaborate with Product Development, Regulatory, Sales, Growth, and Operations to ensure consistent brand execution and launches.
• Track campaign performance and recommend improvements based on data and consumer insights.
• Explore new ideas, partnerships, and initiatives to increase brand awareness and long‑term equity.

Skills

Brand strategy

Campaign planning

Consumer insights

Storytelling

Project management

Stakeholder management

English communication

Job description

Soothe Operator is an early-stage consumer health OTC brand bringing trusted, formulated products to Indonesian consumers.

Our first products are currently undergoing regulatory approval. We’re hiring ahead of launch because we believe strong brands are built long before products hit the shelves. As our Senior Brand & Marketing Associate, you’ll help shape how consumers discover, experience, and connect with our brand from day one.

This role is for someone who enjoys building things from scratch, combining creativity with strategic thinking, and turning consumer insights into campaigns that create lasting brand impact. You’ll work closely with the founders and cross‑functional teams to bring new ideas to life while helping define the future of the brand.

Responsibilities:

Brand & Marketing Strategy: Help define and execute the brand & marketing strategy, positioning, messaging, and identity across all consumer touchpoints.

Campaign Management: Plan and execute marketing campaigns, product launches, and promotional initiatives across online and offline channels.

Content & Creative: Develop creative briefs and work closely with designers, content creators, and external partners to produce compelling brand assets.

Consumer Insights: Conduct market research, analyze consumer behaviour, and monitor competitors to identify growth opportunities and strengthen brand positioning.

Cross-functional Collaboration: Work closely with Product Development, Regulatory, Sales, Growth, and Operations to ensure consistent brand execution and successful product launches.

Performance Analysis: Track campaign performance, analyze key marketing metrics, and recommend improvements based on data and consumer insights.

Brand Development: Continuously explore new ideas, partnerships, and initiatives that increase brand awareness, engagement, and long‑term brand equity.

Requirements:

Experience: Minimum 3 years of experience in Brand Marketing, Brand Management, Product Marketing, or a similar role, preferably within FMCG, healthcare, beauty, consumer goods, or a fast‑growing startup.

Skills: Strong understanding of brand & marketing strategy, campaign planning, consumer insights, storytelling, and project management. Comfortable working with marketing performance data and presenting recommendations.

Mindset: Creative, proactive, and highly organized. Comfortable working in a fast‑moving, early‑stage environment where priorities evolve quickly. Enjoys taking ownership and building processes from the ground up.

Communication: Excellent stakeholder management and collaboration skills with both internal teams and external partners.

Languages: Indonesian native with working proficiency in English.

What you’ll get:

The opportunity to help build a consumer health brand from the ground up.

High ownership and the freedom to bring ideas to life.

Close collaboration with founders and exposure to brand building, product development, and business strategy.

A fast‑learning environment with significant opportunities to grow alongside the company.

Soothe Operator is a consumer health startup focused on researching and formulating innovative consumer health products aimed at relieving everyday pains and discomforts.

Soothe Operator is a consumer health startup focused on researching and formulating innovative consumer health products aimed at relieving everyday pains and discomforts.