Category Manager - Food

PT. Dima Indonesia; Jakarta Pusat; On-site; IDR 267,840,000 - 468,720,000; Full time

Job summary

DIMA Group is seeking a Category Manager to coordinate between principals and internal teams across FMCG distribution channels. You will drive category plans, manage budgets, forecast demand, and ensure alignment with brand and sales targets.

The role requires strong analytical skills, negotiation, and cross-functional collaboration with Sales, Marketing, and Supply Chain to optimize profitability and market share.

Qualifications

• Bachelor’s degree in marketing, business, management, or a related field.
• Proven experience in Category Management, Trade Marketing, Brand Management, Sales, or Commercial roles.
• Experience in FMCG, distribution, or consumer goods industry is preferred.
• Strong understanding of category planning, sales analysis, trade marketing, demand planning, and inventory management.
• Strong analytical, negotiation, communication, and stakeholder management skills.

Responsibilities

• Act as the primary point of contact between principals and internal distributor teams.
• Translate principals’ marketing strategies, promotional plans, and sales targets into internal execution.
• Develop and implement Category Business Plans in alignment with principals.
• Ensure promotional, display, and marketing activities follow principals’ standards and guidelines.
• Manage and monitor trade marketing budgets and allocations.

Skills

Category Management

Trade Marketing

Brand Management

Sales

Commercial

Education

Bachelor’s Degree in Marketing, Business, Management, or related field

Job description

Act as the primary point of contact between principals and internal distributor teams for assigned products/categories.

Communicate and translate principals’ marketing strategies, promotional plans, and sales targets into internal execution.

Develop and implement Category Business Plans in alignment with principals.

Ensure promotional, display, and marketing activities are executed according to principals’ standards and guidelines.

Manage and monitor the allocation and utilization of trade marketing budgets.

Oversee sales forecasting, demand planning, product mix, and stock availability to support business objectives.

Coordinate with Logistics and Supply Chain teams to ensure timely product distribution.

Monitor category and product performance against sales targets and principal KPIs.

Analyze sales and market data, including market trends, competitor activity, pricing, and demand, to identify growth opportunities.

Recommend strategies and action plans to improve category performance.

Negotiate targets, incentives, and promotional programs with principals.

Align principals’ expectations with the distributor’s capabilities, priorities, and market conditions.

Serve as a mediator in addressing gaps related to targets, pricing, or operational matters.

Requirements

Bachelor’s Degree in Marketing, Business, Management, or a related field.

Proven experience in Category Management, Trade Marketing, Brand Management, Sales, or Commercial roles.

Experience in the FMCG, distribution, or consumer goods industry is preferred.

Strong understanding of category planning, sales analysis, trade marketing, demand planning, and inventory management.

Strong analytical skills with the ability to translate sales and market data into actionable business recommendations.

Strong negotiation, communication, and stakeholder management skills.

Ability to effectively coordinate with principals, Sales, Marketing, Supply Chain, Logistics, and other internal teams.

Strong commercial and business acumen, with an understanding of the balance between brand growth, sales volume, inventory, and profitability.

Strong interpersonal, problem-solving, and organizational skills.

Able to work in a dynamic, fast-paced environment and manage multiple priorities.

Unlock job insights

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• How many years' experience do you have as a Category Manager?
• Kualifikasi mana yang kamu miliki?
• How many years experience in Trade Marketing do you have?
• Do you have Sales Merchandising experience?

Wholesale Businesses 1,001-5,000 employees

We are an established Indonesian privately-owned Company with extensive licenses and experience to manage the entire Food and Beverage supply chain, covering Production, Distribution, and Retail across GT, MT, and Horeca (Hotel, Restaurant & Café).

Our infrastructure comprises well-equipped warehouses, offices, and commercial fleet across Indonesia, supported by dedicated well-trained people, cutting-edge automation, and 70+ years experience in Food and Beverage distribution, serving 466 out of 514 municipalities and regencies in Indonesia.

Our products in DIMA Group

- Wines & Champagne (more than 100 brands)

- Food

- Beverage

- Retail

We are an established Indonesian privately-owned Company with extensive licenses and experience to manage the entire Food and Beverage supply chain, covering Production, Distribution, and Retail across GT, MT, and Horeca (Hotel, Restaurant & Café).

Our infrastructure comprises well-equipped warehouses, offices, and commercial fleet across Indonesia, supported by dedicated well-trained people, cutting-edge automation, and 70+ years experience in Food and Beverage distribution, serving 466 out of 514 municipalities and regencies in Indonesia.

Our products in DIMA Group

- Wines & Champagne (more than 100 brands)

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