Area Manager - Multi Brand F&B

Annjoy Group; Jawa Barat; On-site; IDR 1,200,000,000 - 2,400,000,000; Full time

Job summary

Annjoy Group in North Jakarta, Indonesia, is seeking a Brand Management Department Head to lead multi-brand strategy and drive integrated marketing across Southeast Asia. You will shape brand architecture, consumer insights, and marketing governance in collaboration with executive leadership.

You will mentor a high-performing team, manage agencies and partners, oversee campaigns, and ensure consistent brand execution while supporting local market needs.

Qualifications

• 8+ years in Brand Management within FMCG food & beverage.
• Experience managing multi-brand portfolios.
• Ability to translate consumer insights into brand strategies.
• Experience collaborating with advertising agencies and media partners.
• Strong analytical skills for market trends and competitive intelligence.
• Leadership experience with regional or international stakeholders.
• Fluent in English and Mandarin Chinese.

Responsibilities

• Lead the company's multi-brand strategy, positioning, and portfolio architecture.
• Own IMC strategies across ATL, BTL, digital, product launches and campaigns.
• Translate consumer insights into effective brand strategies and creative directions.
• Manage relationships with agencies, media partners, and production vendors.
• Establish brand governance and visual identity standards across channels.
• Monitor marketing performance and ROI; optimize brand investments.
• Collaborate with regional teams to ensure consistent execution and localization.
• Mentor and develop the brand management team for strategic capability.

Skills

Brand management

Strategic thinking

Leadership

Stakeholder mgmt

English & Mandarin

Education

Bachelor's degree in Marketing or related field

Job description

Brand Management Department Head (FMCG - Food and Beverages Categories)

The candidate required to work at North Jakarta, Indonesia.

Client Overview

Our client is a rapidly expanding multinational FMCG company specializing in frozen and chilled food products. With a strong presence across Southeast Asia, the company operates an extensive manufacturing and cold chain distribution network that supports multiple consumer brands serving different market segments.

Driven by continuous innovation, consumer‑centric product development, and operational excellence, the organization has built a diversified portfolio covering mainstream, premium, and specialty food categories. The business continues to invest in brand building, regional expansion, and integrated marketing capabilities while maintaining consistent product quality and strong market competitiveness.

Operating within a dynamic international environment, the company places significant emphasis on multi‑brand portfolio management, consumer insights, integrated marketing communications, and cross‑border collaboration to strengthen its leadership position across regional markets.

Job Role

The Brand Management Department Head is responsible for leading the company's overall multi‑brand strategy, brand positioning, and integrated marketing direction across multiple product portfolios. This role oversees the development of long‑term brand strategies, consumer insights, communication frameworks, and regional marketing alignment to ensure consistent brand growth and market competitiveness.

Working closely with executive leadership, regional stakeholders, and external creative partners, the successful candidate will drive brand architecture, marketing communications, agency management, and strategic initiatives while leading a high‑performing brand management team across Southeast Asian markets.

Key Responsibilities

• Develop and manage the company's overall multi‑brand strategy, positioning, and portfolio architecture across multiple product categories.
• Lead integrated marketing communication (IMC) strategies, including ATL, BTL, digital campaigns, product launches, and consumer engagement initiatives.
• Translate consumer insights and market research into effective brand strategies and creative campaign directions.
• Provide strategic direction and manage relationships with advertising agencies, creative partners, media agencies, and production vendors.
• Establish and maintain brand governance, visual identity standards, and consistent communication across all channels.
• Monitor marketing performance, campaign effectiveness, and brand investment to maximize business impact and return on investment.
• Collaborate with regional marketing teams to ensure consistent brand execution while supporting localized market strategies.
• Lead, mentor, and develop the brand management team to strengthen strategic capabilities and execution excellence.

Candidate Requirements

• Bachelor's degree or above in Marketing, Business Administration, Communications, Branding, or a related discipline.
• Minimum 8 years of experience in Brand Management, Brand Strategy, or Integrated Marketing Communications within an FMCG food and beverage company.
• Strong experience managing multi‑brand portfolios and developing differentiated brand positioning strategies.
• Proven experience working with advertising agencies, creative teams, media partners, and integrated marketing campaigns.
• Strong analytical skills with the ability to interpret consumer insights, market trends, and competitive intelligence.
• Experience leading brand teams and collaborating with regional or international stakeholders.
• Professional proficiency in English and Mandarin Chinese is required.
• Excellent leadership, strategic thinking, communication, and stakeholder management skills.