Brand Manager - DAIRY/MILK

Orang Tua Group; Jakarta Pusat; On-site; IDR 133,920,000 - 267,840,000; Full time

Job summary

Orang Tua Group in Jakarta is seeking an experienced Brand Marketing Manager to develop and drive brand strategies, lead product development and packaging, and align with annual sales targets.

The role requires 2–3 years in FMCG brand management, fluency in Indonesian and English, and willingness to travel. You will work with cross-functional teams and external partners to optimize campaigns, ROI, and market expansion.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• 2–3 years of brand management experience in FMCG, preferably B2B/trade marketing.
• Strong understanding of FMCG supply chain dynamics including distributor networks, GT/MT, and Horeca.
• Experience with sales data, distribution metrics (coverage, velocity, shelf availability), and market insights.
• Fluent in Bahasa Indonesia and English; travel for business trips as needed.

Responsibilities

• Develop and execute brand strategies aligned with sales targets and expansion goals.
• Lead product development, packaging, and innovation to meet market needs.
• Analyze sales data (sell-in, sell-out), market share, and campaign ROI.
• Plan and implement integrated marketing campaigns across ATL, BTL, and digital channels.
• Manage the marketing budget and evaluate effectiveness of brand and trade activities.
• Collaborate with R&D, Sales, Supply Chain, Trade Marketing for alignment and execution.
• Maintain relationships with external partners such as creative agencies, media, and research firms.
• Track brand performance and provide recommendations to achieve business objectives.

Skills

Brand management

Data-driven

Cross-functional

Analytical mindset

Presentation skills

Marketing analytics

Education

Bachelor's in Marketing/Business

Master's degree preferred

Job description

• Develop and execute brand strategies that directly support annual sales targets and market expansion goals.
• Lead product development, packaging, and innovation to meet market needs and consumer preferences.
• Analyze sales data (sell-in, sell-out), market share, and campaign performance to optimize brand strategy and ROI.
• Plan and implement integrated marketing campaigns across ATL, BTL, and digital channels.
• Manage the marketing budget and evaluate effectiveness of brand and trade activities.
• Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Trade Marketing) to ensure alignment and smooth execution.
• Maintain strong relationships with external partners such as creative agencies, media, and research firms.
• Track brand performance, conduct regular reviews, and provide recommendations to achieve business objectives.

Responsibilities

• Develop and execute brand strategies that directly support annual sales targets and market expansion goals.
• Lead product development, packaging, and innovation to meet market needs and consumer preferences.
• Analyze sales data (sell-in, sell-out), market share, and campaign performance to optimize brand strategy and ROI.
• Plan and implement integrated marketing campaigns across ATL, BTL, and digital channels.
• Manage the marketing budget and evaluate effectiveness of brand and trade activities.
• Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Trade Marketing) to ensure alignment and smooth execution.
• Maintain strong relationships with external partners such as creative agencies, media, and research firms.
• Track brand performance, conduct regular reviews, and provide recommendations to achieve business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• Minimum 2-3 years of experience in brand management, preferably in FMCG with proven exposure to B2B channels or trade marketing
• Strong understanding of FMCG supply chain dynamics, including distributor networks, GT, MT, and Horeca operations.
• Experience working with sales data, distribution metrics (coverage, velocity, shelf availability), and market insights.
• Analytical mindset with ability to make data-driven decisions and present findings clearly.
• Creative, proactive, and able to collaborate effectively with cross-functional teams (Sales, Supply Chain, R&D).
• Excellent communication and presentation skills – confident in engaging internal stakeholders and external business partners.
• Fluent in Bahasa Indonesia and English (both written and spoken).
• Willing to travel for business trips (domestic or out-of-town)