Brand Manager - DAIRY/MILK

Orang Tua Group; Jakarta Barat; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Orang Tua Group in Indonesia seeks a results-driven Brand Manager to develop and execute strategies that support annual sales targets and market expansion. You will lead product development, packaging, and innovation to meet market needs, analyze sell-in/sell-out data, and plan integrated campaigns across ATL, BTL, and digital channels, coordinating with R&D, Sales, and Supply Chain.

Fluency in Bahasa Indonesia and English is required; travel for business trips is expected.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 2–3 years in brand management, FMCG experience preferred.
• Exposure to B2B channels or trade marketing is a plus.
• Strong understanding of FMCG supply chain dynamics (distributors, GT/MT, Horeca).
• Experience with sales data, distribution metrics (coverage, velocity, shelf availability), and market insights.
• Analytical mindset with ability to make data-driven decisions and present findings clearly.
• Creative, proactive, and able to collaborate with Sales, Supply Chain, R&D.

Responsibilities

• Develop and execute brand strategies that support annual sales targets and market expansion goals.
• Lead product development, packaging, and innovation to meet market needs and consumer preferences.
• Analyze sales data (sell-in, sell-out), market share, and campaign performance to optimize ROI.
• Plan and implement integrated marketing campaigns across ATL, BTL, and digital channels.
• Manage the marketing budget and evaluate effectiveness of brand and trade activities.
• Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Trade Marketing) to ensure alignment and smooth execution.
• Maintain relationships with external partners such as creative agencies, media, and research firms.
• Track brand performance, conduct regular reviews, and provide recommendations to achieve business objectives.

Skills

Brand management

Market analysis

Cross-functional collaboration

Data-driven decisions

Communication skills

Bahasa Indonesia - English

Education

Bachelor’s degree

Master’s degree a plus

Job description

• Develop and execute brand strategies that directly support annual sales targets and market expansion goals.
• Lead product development, packaging, and innovation to meet market needs and consumer preferences.
• Analyze sales data (sell-in, sell-out), market share, and campaign performance to optimize brand strategy and ROI.
• Plan and implement integrated marketing campaigns across ATL, BTL, and digital channels.
• Manage the marketing budget and evaluate effectiveness of brand and trade activities.
• Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Trade Marketing) to ensure alignment and smooth execution.
• Maintain strong relationships with external partners such as creative agencies, media, and research firms.
• Track brand performance, conduct regular reviews, and provide recommendations to achieve business objectives.

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• Minimum 2-3 years of experience in brand management, preferably in FMCG with proven exposure to B2B channels or trade marketing
• Strong understanding of FMCG supply chain dynamics, including distributor networks, GT, MT, and Horeca operations.
• Experience working with sales data, distribution metrics (coverage, velocity, shelf availability), and market insights.
• Analytical mindset with ability to make data-driven decisions and present findings clearly.
• Creative, proactive, and able to collaborate effectively with cross-functional teams (Sales, Supply Chain, R&D).
• Excellent communication and presentation skills – confident in engaging internal stakeholders and external business partners.
• Fluent in Bahasa Indonesia and English (both written and spoken).
• Willing to travel for business trips (domestic or out-of-town)